Understanding Consumer Confusion On-line•

Allen, Laurie; Zaichkowsky, Judith Lynne

doi:10.1007/978-3-319-11845-1_14

Cited by 1 publication

(2 citation statements)

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“…This article focuses the attention, in the first instance, on the consequences of the consumer's excessive overload with online product's offers, which can introduce a feeling of confusion preventing the customer from having a healthy consumption experience and ruining his loyalty to a brand. [10] Afterwards, the article discusses the comparison shopping engines as a primary solution to this problem while highlighting their inadequacies that generates serious dissatisfaction from their users. Thereafter, the article presents the encouraging elements to the development of this innovative concept aiming at an almost total assistance of the consumer in his purchasing experience to allow him to take his decisions in the confidence and the total respect of his personal data, his confidentiality, his values, his purchasing power and his health, as well as to avoid him any malicious aspects that may cause him any harm.…”

Section: Discussionmentioning

confidence: 99%

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Toward a New Concept of a Future Generation of Comparison Shopping Engines

Ghizlane¹,

Azmani²,

M'hamed³

2018

IJCA

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In the context of the new era of marketing and Digital transformations [1][2], the multiple means of advertising and the unrestricted creation of needs joined to the excessive online temptations are constantly overwhelming the consumer with offers that he is becoming unable to evaluate [3]. Accordingly, he finds himself turning to comparison shopping engines (CSEs). Although, multiple surveys have declared that most consumers show major dissatisfaction with these engines' services.[4][5][6]. The progress of artificial intelligence is transforming all ecommerce's practices therefor it becomes essential to think of a new concept of approaching CSEs. Hence, this article presents an innovative concept presenting a Smart Virtual Consumer Assistant (SVCA) aggregated into an intelligent digital ecosystem specific to online sales. Such an assistant will be able first to help the consumer in innovative, comprehensive and adapted way to his needs, his profile and his purchasing ethical values during all his consumption processes, and second to protect him from making any purchases that may present either a physical or a digital harm.

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Section: Discussionmentioning

confidence: 99%

“…Consumers' buying confusion is defined by "a conscious mind of a cognitive and behavioral dimension that occurs either before or after the purchase and is manifested by his inability to finalize a judgment, a choice or a decision on a product or brand". [10][11] [12].…”

Section: The Disorientation and Purchase Confusion Of The Consumermentioning

confidence: 99%