Understanding consumer behavior regarding luxury fashion goods in India based on the theory of planned behavior

Jain, Sheetal; Khan, Mohammed Naved; Mishra, Sita

doi:10.1108/jabs-08-2015-0118

Cited by 123 publications

(133 citation statements)

References 67 publications

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“…Jain et al [81] have reported that since a collectivist culture prevails in India, SN tends to have a greater impact on intention than Attitude, and this could hold true in this study. The study found that the demographic variables had statistically significant effects on some of the TPB constructs although such effects were weak.…”

Section: Synthesis Of the Major Findingssupporting

confidence: 53%

Predictors of Recycling Intentions among the Youth: A Developing Country Perspective

Halder

Singh²

2018

Recycling

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India is currently facing a mounting challenge related to municipal waste management, due to an increasing urban population, and their high consumption lifestyles. India also has the world's highest number of young people in the 10-24 years age group. The study applied the theory of planned behaviour (TPB) model to predict school students' recycling intentions in Delhi, the capital of India and one of the highest producers of municipal solid wastes in the country. Data were collected from a school in New Delhi and the sample size consisted of 272 students from 9th and 10th grades. The TPB model explained 56% of the variance in the students' intentions to recycling. The predictor 'subjective norm' appeared to have the strongest impact on the students' recycling intentions, followed by 'attitude' and 'perceived behavioural control'. It indicated that social factors are driving the Indian youth's recycling intentions. It is important that the policymakers promote recycling as a social trend in India and provide adequate facilities to the public so that they can participate in recycling activities without facing difficulties. Schools also have a role in increasing students' awareness of recycling and motivating them to participate in household waste management practices.

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Section: Synthesis Of the Major Findingssupporting

confidence: 53%

Predictors of Recycling Intentions among the Youth: A Developing Country Perspective

Halder

Singh²

2018

Recycling

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“…The higher the individual's purpose toward a particular behavior, the higher the probability that the response will be performed. The use of this theory on fashion industry has been carried out in several products, such as fashion counterfeits (Kim and Karpova, 2009;Fernandes, 2013), luxury goods (Phau, Teah, and Chuah, 2015;Jain, Khan, and Mishra, 2017;, green shoes and apparel (Nam, Dong, and Lee, 2017;Bong ko and Jin, 2017). Nam, Dong, and Lee (2017) modified the theory by providing expectation and perception variables following Tseng and Hung (2013) on green sportswear.…”

Section: Literature Review 21 the Theory Of Planned Behavior (Tpb)mentioning

confidence: 99%

Young Indonesian Muslim women consumer behavior toward modest sportswear

Leonnard¹,

Sjahrifa²,

Fathia³

et al. 2019

JBRMR

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Women modest sportswear has stepped up the industry of the modest fashion. The emerging economy, combined with the most significant Muslim population, has become the main attraction of Indonesia as a market for this particular fashion style. The purpose of this study is to determine motivating factors which affect the behavior of Indonesian Muslim women in buying modest sportswear by employing The Theory of Planned Behavior (TPB). Expectation, perception, the subjective norm, perceived behavioral control and consume's attitude toward modest apparel during sport, and purchase intention are the factors to be examined. By employing a Partial Least Squares Structural Equation Modelling (PLS-SEM), the analysis proclaimed that the effects of expectation, perception and the subjective norm on consumer's attitude toward modest apparel during sport are confirmed. The result given by perceived behavioral control on purchase intention is higher than the subjective norm. The subjective norm is also being confirmed to affect perceived behavioral control. Further managerial implications are discussed.

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“…Perceived behavioral control refers to the level of difficulty a person feels when performing certain behaviors where the more opportunities and resources available to a person, the greater the individual's control over the behavior (Jain, et al 2017;Chen & Tung, 2014) will affect consumer intentions and behavior. PBC helps predict behavior that individuals want to do but cannot be done because of lack of opportunities and / or resources (e.g.…”

Section: Doesmentioning

confidence: 99%

Does Islamic Religiosity Influence Female Muslim Fashion Trend Purchase Intention? An Extended of Theory of Planned Behavior

Riptiono

2019

IQTISHADIA

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The study examined the effect of the variable Islamic Religiosity toward consumer purchase intention on Muslim fashion trends by using the extended of theory of planned behavior as the grand of the theory. Respondents in this study were female Muslim in Central Java, Indonesia. Data collected using purposive sampling and analysis tool used in this study is path analysis. The results showed that all hypotheses were accepted except hypotheses three. Subjective norms have the most influence on the intention to buy female Muslim fashion trends. Subjective norm variables have a significant effect on consumer attitudes and consumer purchase intentions on female Muslim fashion trends. Other findings state that the variable of Islamic religiosity does not have a significant effect on female Muslim purchase intention directly, but the Islamic religiosity variable indirectly influence toward female Muslim purchase intentions through consumer attitudes variables. Whereas for Perceived behavioral control variables have a positive effect on consumer purchase intention. INRODUCTIONThe majority of Indonesia's population is Muslim, this has a positive influence on business development, especially in the Muslim fashion trend business.this has an effect on the appearance of Muslim women, the development of Muslim fashion as it is today, there has been a shift in the meaning of Muslim fashion. Many Muslim women wear Muslim fashions not based on religious orders, so Muslim clothing that is used does not meet the criteria of good Muslim clothing. They wear Muslim clothing only leads to fashion goals.Though Muslim fashion is one of the symbols of religiosity in the form of obedience in carrying out the commands of religion.

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Understanding consumer behavior regarding luxury fashion goods in India based on the theory of planned behavior

Cited by 123 publications

References 67 publications

Predictors of Recycling Intentions among the Youth: A Developing Country Perspective

Predictors of Recycling Intentions among the Youth: A Developing Country Perspective

Young Indonesian Muslim women consumer behavior toward modest sportswear

Does Islamic Religiosity Influence Female Muslim Fashion Trend Purchase Intention? An Extended of Theory of Planned Behavior

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