Understanding communication in disaster response: A marketing strategy formulation and implementation perspective

Pitt, Christine; Treen, Emily

doi:10.1002/pa.1639

Cited by 9 publications

(8 citation statements)

References 14 publications

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“…While communication scholars have given attention to social media platforms as a mechanism for communication during disasters (Cheng, 2018;Eriksson & Olsson, 2016;Freberg et al, 2013;Page et al, 2013;Pitt & Treen, 2017;Sadri et al, 2018), findings from this study indicated not all social media platforms are used as communication tools to the same extent. Facebook was the most prominent social media platform used (to a moderate extent) by Extension faculty members and offices to communicate with clientele.…”

Section: Conclusion Implications and Recommendationsmentioning

confidence: 65%

“…The prior research supports the idea that Extension offices and faculty members serve as information conduits and situationally rely on various communication mechanisms to deliver information to their clients and the general public depending on the disaster (Cathey et al, 2007;Pitt & Treen, 2017;Sadri et al, 2018;Telg et al, 2007). Florida has been impacted significantly by hurricanes and is likely to be impacted by hurricanes in the future.…”

Section: Purpose and Objectivesmentioning

confidence: 72%

“…In practice, communication channels can be disrupted due to the devastating effects of hurricanes or other natural disasters, and it is also difficult to anticipate disruptions (Pitt & Treen, 2017;Tandoc & Takahashi, 2017). These disruptions can limit the effectiveness of Extension agents to communicate to their target audience and deliver important information to their clients.…”

Section: Introductionmentioning

confidence: 99%

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Utilizing Extension as a Resource in Disaster Response: Florida Extension’s Communication Efforts During the 2017 Hurricane Season

Mike¹,

Rampold²,

Telg³

et al. 2020

Journal of Applied Communications

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Crisis communication plays a significant role for the different audiences for which it is designed. Hurricanes and other disasters have resulted in major economic damage and disruption of social norms for extended periods of time in communities across the globe. In such circumstances, the Cooperative Extension Service is often called to take an active role in preparation, response, and recovery. As part of the local emergency management team, local Extension offices are positioned to provide a research base, relevant information, and faculty. As such, citizens often look to Extension faculty members for emergency resources and expertise. However, standard communication methods can be significantly affected in disaster situations. Further, difficulty to fully anticipate such effects can limit Extension's ability to communicate with targeted audiences and deliver important information. This descriptive study was conducted to examine Florida Extension offices' and Extension faculty members' communication efforts and effectiveness during the 2017 hurricane season. The primary methods used by respondents to communicate with subject matter clientele were email, face to face, and phone; the primary method used to communicate with the public was the internet/web. Respondents felt clientele and the public were only moderately aware of Extension's efforts during the hurricane season. Future research is needed to investigate Extension faculty members' choice of communication channels, as well as the ability of these channels to convey information to clientele and the public. Future research should also examine the communication channels and information sources used and preferred by clientele and the public during disasters. Such results should be compared to the findings of this study to inform future practice for communication in disasters.

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Section: Conclusion Implications and Recommendationsmentioning

confidence: 65%

Section: Purpose and Objectivesmentioning

confidence: 72%

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Utilizing Extension as a Resource in Disaster Response: Florida Extension’s Communication Efforts During the 2017 Hurricane Season

Mike¹,

Rampold²,

Telg³

et al. 2020

Journal of Applied Communications

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“…Asamoah et al (2018) suggested that when planning is inconsistent, the results of disaster management is difficult to predict. Further, implementing a poor plan can lead to reduced success (Pitt & Treen, 2017). Eighmy and Hall (2012) stated that all educational materials and training were uploaded to an accessible website for extension professionals in North Dakota during a 2009 flood event.…”

Section: Discussion Conclusion and Recommendationsmentioning

confidence: 99%

Disaster Management During Tropical Storm Karen: The Story of Trinidad Extension

Mike

Telg

Harder

et al. 2021

JIAEE

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The purpose of this study was to investigate the weather-related disaster preparedness and response strategies of agricultural extension professionals in Trinidad during Tropical Storm Karen (TSK). Trinidad faces perennial flooding, and Trinidad extension professionals have often been involved in the management of weather-related disasters. TSK was contextualized as a case study, and a qualitative approach was used to investigate the lived experiences of the extension professionals who directly assisted with managing the event. Semi-structured interview data were collected, along with concept maps and participant-rendered drawings. Each interview was compared with the participant’s concept map and drawing, while the constant comparative technique was used to evaluate the interview data among the participants to derive themes. Data were collected remotely using internet platforms due to the COVID-19 global pandemic. Findings indicated that disaster preparedness was strategized through field activities, including collecting data and providing disaster advice to clients. Disaster responsiveness was strategized through field actions, primarily through field evaluations for subsidy claims. In addition, related to disaster response, extension professionals faced various challenges in responding to TSK, most notably, the inability to access appropriate transportation. The findings of this study can guide the government of Trinidad and Tobago in bolstering the disaster management strategies of the country, as well as inform regional disaster management plans in other Caribbean countries.

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“…At its core, disaster management seeks to minimize negative impact as far as possible. Communication, both before and after a disaster has occurred, is vitally important (Pitt & Treen, ). There are many research studies on the use of innovative communication platforms, such as Twitter, for disaster management, including disaster relief and response work.…”

Section: Introductionmentioning

confidence: 99%

A comparative study of Twitter utilization in disaster management between public and private organizations

Gunawong

Thongpapanl

Ferreira

2019

Journal of Public Affairs

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Twitter has become a commonly used platform by both public and private organizations to assist with the dissemination of information related to disaster management. This research makes use of a mixed‐method approach in determining the extent and manner in which Twitter is used to disseminate disaster management information by both public and private organizations. This research found that public organizations are bound by strict regulations resulting in a lower volume and smaller variety of disaster‐related information being disseminated. The nature of an organization and the processes of decision making therein are suggested to influence the ability of an organization to successfully use Twitter as an effective tool for disaster management. Organizations in Thailand currently underutilize Twitter for disaster management, as neither public nor private organizations use Twitter as a multidirectional communication disaster management tool.

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Understanding communication in disaster response: A marketing strategy formulation and implementation perspective

Cited by 9 publications

References 14 publications

Utilizing Extension as a Resource in Disaster Response: Florida Extension’s Communication Efforts During the 2017 Hurricane Season

Utilizing Extension as a Resource in Disaster Response: Florida Extension’s Communication Efforts During the 2017 Hurricane Season

Disaster Management During Tropical Storm Karen: The Story of Trinidad Extension

A comparative study of Twitter utilization in disaster management between public and private organizations

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