Understanding and Predicting Electronic Commerce Adoption: An Extension of the Theory of Planned Behavior

Pavlou, Paul A.; Fygenson, Mendel

doi:10.2307/25148720

Cited by 1,871 publications

(1,249 citation statements)

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“…They are willing to exert more effort to overcome difficulty and failure, full of patience, perseverance, energy and resilience (Ren, 2000) [13]. This study examines self-efficacy in getting information, which is defined as individuals' judgments of their own capabilities to search, compare and evaluate product information they need from mobile advertising (Pavlou and Fygenson, 2006) [14].…”

Section: Self-efficacymentioning

confidence: 99%

Attitude towards Mobile Advertising and Mobile Web Information Acquisition Behaviour: Perspectives from the Advertising Value, Credibility and Self-efficacy

Qin¹,

Yan²

2017

Proceedings of the 2017 International Conference on Management, Education and Social Science (ICMESS 2017)

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Abstract-Mobile e-commerce is booming in China, of which mobile advertising is one of the key applications. Despite the rapid growth, the effect of mobile advertising is generally considered poor because of the low click rate and and low users' information acquisition rate about products and services. The purpose of this paper is to explore the formation of customers' attitude towards mobile advertising (ATMA) and the further impact exerted by customers' attitude and self-efficacy on their mobile web information acquisition behavior. The survey data collection was conducted and the partial least squares (PLS) structured equation modelling (SEM) was employed to verify the research model. The results show that perceived informativeness, perceived entertainment and credibility were significant predictors of ATMA, but on which the effect of perceived irritation is not significant. ATMA was found to be a significant positive predictor of mobile advertising usage for getting information on which the effect of self-efficacy on is weaker. The paper theoretically extends the current body of knowledge on mobile advertising by exploring the impact of ATMA and selfefficacy on consumers' mobile web information acquisition behavior and practically contributes influential factors for effective advertising to marketers and advertisers.

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Section: Self-efficacymentioning

confidence: 99%

Attitude towards Mobile Advertising and Mobile Web Information Acquisition Behaviour: Perspectives from the Advertising Value, Credibility and Self-efficacy

Qin¹,

Yan²

2017

Proceedings of the 2017 International Conference on Management, Education and Social Science (ICMESS 2017)

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“…Building and maintaining trust in the online distribution channel is more important (Sultan & Mooraj, 2001;Gefen, Karahanna & Straub, 2003;Gefen & Straub, 2004;Walczuch & Lundgren, 2004;Riegelsberger, Sasse & McCarthy, 2005;Harridge-March, 2006;Pavlou & Fygenson, 2006) than in an offline environment. The online context entails greater difficulties (Grewal, Lindsey-Mullikin & Munger, 2003;Reichheld & Schefter, 2000;Bhattacherjee, 2002) and the degree of uncertainty is greater (Grabner-Krauter, 2002).…”

Section: Theoretical and Conceptual Frameworkmentioning

confidence: 99%

Multilevel and multidimensional scale for online trust

2014

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This paper examines the nature of the construct of consumers' trust toward the electronic channel of their financial institution. Through a study of a total of 372 individual users of Internet banking in Spain, we have managed to develop a third-order measuring instrument that integrates a total of seven dimensions. The exploratory and confirmatory factor analyses were used to test the validation and reliability of the proposed scale. Findings provide useful information to professionals who seek to identify how customer's trust is formed in the online channel and in the financial sector.KEYWORDS | Scale, trust, online banking, users, validation. RESUMOEste artigo analisa a natureza do construto-confiança dos consumidores em relação ao canal eletrônico de sua instituição financeira. Por meio de um estudo com 372 usuários individuais de operações bancárias via internet na Espanha, conseguimos desenvolver um instrumento de medida de terceira ordem que integra sete dimensões. Foram utilizadas análises fatoriais exploratórias e confirmatórias a fim de testar a validade e a confiabilidade da escala proposta. Os resultados fornecem informações úteis aos profissionais que procuram identificar como se constitui a confiança do cliente no canal online e no setor financeiro.PALAVRAS-CHAVE | Escala, confiança, operações bancárias online, usuários, validação. RESUMEN RAE-Revista de Administração de Empresas | FGV-EAESP

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“…For example, using the TPB, Pavlou and Fygenson (2006) investigated the process of e-commerce adoption by consumers, and found that attitude was related to online consumers' behavioral intention to purchase a product and to get information from a web vendor. Bhattacherjee (2000) also examined intention to use online brokerage; their findings indicated a strong and positive link between attitude and intention.…”

Section: Attitudementioning

confidence: 99%

“…For example, Pavlou and Fygenson (2006) used the TPB to explain and predict ecommerce adoption by consumers. The results indicated that perceived behavioral control was a significant predictor of intention to purchase a product and to get information from a web vendor.…”

Section: Perceived Behavioral Control (Pbc)mentioning

confidence: 99%

“…Chen (2009) further asserts that the research on online consumer behavior needs a more comprehensive model, describing not only the effect of personal beliefs, but also the impacts of social norms and personal behavioral control on intention in the online context. The TPB is expected to address this gap and better explain online consumer behavior (Ajzen, 1991;Pavlou & Fygenson, 2006). Hence, the TPB has been chosen as the theoretical framework for this study of the use of UGC in travel planning.…”

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confidence: 99%

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User-Generated Content and travel planning: An application of the Theory of Planned Behavior

Filho

Tan

Mills

2012

RBTUR

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Conteúdo gerado pelo usuário e planejamento de viagens:Uma aplicação da teoria do comportamento planejado Contenido generado por el usuario y planificación de viajes: Una aplicación de la teoría del comportamiento planificado Abstract: User-Generated Content (UGC) such as online travel reviews written by travelers and posted to virtual communities are being used more frequently to communicate travel-related information. UGC is therefore helping travelers to make decisions about their travel. Utilizing the Theory of Planned Behavior (TPB), which is one of the most comprehensive models explaining behavioral intention, this study contributes to the further development of theories of online consumer behavior by determining which factors are most important in relation to the use of UGC in the travel industry. The TPB has three independent determinants of behavioral intention: attitude toward the behavior, subjective norm, and perceived behavior control. Therefore the aim of this paper is to examine the roles of attitude, subjective norm and perceived behavior control in respect of travelers' intention to use UGC when making travel plans. Keywords: User-Generated Content; Theory of Planned Behavior; Travel industry. Resumo: O Conteúdo Gerado pelo Usuário (UGC) tais como comentários online de viagens escrito por viajantes, e publicado em comunidades virtuais, está sendo usado cada vez mais para comunicar informações relacionadas à viagens. O UGC está desta forma, ajudando os viajantes a tomarem decisões à respeito de suas viagens. Utilizando a Teoria do Comportamento Planejado (TPB), que é uma das teorias mais abrangentes em explicar a intenção comportamental

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Understanding and Predicting Electronic Commerce Adoption: An Extension of the Theory of Planned Behavior

Cited by 1,871 publications

References 70 publications

Attitude towards Mobile Advertising and Mobile Web Information Acquisition Behaviour: Perspectives from the Advertising Value, Credibility and Self-efficacy

Attitude towards Mobile Advertising and Mobile Web Information Acquisition Behaviour: Perspectives from the Advertising Value, Credibility and Self-efficacy

Multilevel and multidimensional scale for online trust

User-Generated Content and travel planning: An application of the Theory of Planned Behavior

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