“…Table reveals that managers of all generations, including Generation Y, perceive coworkers of Generation Y as being goal oriented and the most technologically savvy, being innovative but not experienced, being in high need of support, seeking the most work–life balance, not being etiquette‐savvy, and not being committed to the company. This stereotypical thinking about Generation Y parallels most stereotypes found in previous research (Chi et al, ; Foster, ; Roberto & Biggan, ; Urick, Hollensbe, Masterson, & Lyons, ; Zopiatis et al, ) and in the popular press (Costanza & Finkelstein, ; Nadler, Morr, & Naumann, ) and tends to be negative. Mass media plays a role in forming and supporting stereotypes (Lyons & Schweitzer, ; Urick et al, ), possibly leading to self‐perpetuation of bias.…”