“…In addition to the role public stigma may have in setting the context in which it occurs, the nature of public stigma is made more complex by the fact that it is situationally influenced by the context and culture in which it occurs (Broman, 2012;Knifton, 2012;Pescosolido, 2013;Yang et al, 2007). Historical beliefs and current value systems of cultures, whether defined by race and ethnicity, geographical location (countries, townships, neighborhoods, or households), religious beliefs, or any number of possible cultural variants, form the framework in which mental illness stigma is understood and expressed.…”