Understanding a Social Media-Enabled Knowledge Management Adoption Model for Small and Medium Enterprises in South Africa

Mamorobela, Stevens Phaphadi

doi:10.4018/978-1-7998-8844-4.ch016

Cited by 5 publications

(3 citation statements)

References 29 publications

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“…Scholars need to identify the domain of the study to produce more realistic results (Fetters & Molina-Azorin, 2019). Although the mixed methods approach sound ideal for producing a holistic knowledge of the phenomenon, it is very cumbersome and time consuming (Mamorobela, 2022).…”

Section: Methodsmentioning

confidence: 99%

“…Although social media seems to be ideal digital communication platforms for SME businesses, studies show the lack of evidence for measuring the effectiveness of social media on SME performance (Mamorobela, 2021). Social media platform are diverse and SMEs need to identify those that are aligned to their performance expectations to achieve success (Hanafizadeh, Shafia and Bohlin, 2021).…”

Section: Introductionmentioning

confidence: 99%

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Understanding the Motivations for SMEs in South Africa to Adopt Social Media

Mamorobela

2023

ECSM

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Since the covid-19 pandemic in 2020, many businesses have relied on social media to stay abreast with the latest news, developments and to predict the future world of business. Many countries around the world instigated lockdown restrictions to curb the spread of the covid-19 virus, and social media platforms were very popular tools used for spreading the news. The proliferation of social media has also increasingly drawn the attention of Small and Medium Enterprises (SMEs) in South Africa to improve their efforts of sustaining their businesses. Social media platforms have become popular in the business environments for their ability to increase market reach, transfer knowledge, and sustain the business. While many benefits of social media to enhance business performance have been studied, there are also skeptics on data privacy issues that social medial brings to the business. In the SME sectors in South Africa, social media are adopted due to their cost effectiveness and ease of use. However, little is known about the effect of data privacy issues on SME business performance. The literature of social media adoption indicates that the older generation of SME owners are skeptical about sharing their confidential business insight on social media platforms. This is despite the availability of many other literature studies that report on the increase of social media studies to enhance business sustainability. This study aims to produce knowledge for understanding the key motivations of SMEs to adopting social media despite the existence of data privacy issues on social media. Qualitative interviews were conducted with 13 SME entrepreneurs who were purposively selected based on their knowledge of social media, experience of its application in the business, industries and premises of the SME business in South Africa. The results of the interviews indicated that SMEs are generally aware of the data privacy issues surrounding the use of social media, and the adoption rate differs from younger and older generation of SME entrepreneurs.

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Section: Methodsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Understanding the Motivations for SMEs in South Africa to Adopt Social Media

Mamorobela

2023

ECSM

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“…State-owned companies, including other sectors of the economy across the globe, face risks associated with tacit knowledge loss as a result of increased knowledge workers' mobility, the ageing workforce, employee turnover (voluntary and involuntary) and the lack of retention strategies that complicate the landscape of tacit knowledge loss (Mamorobela 2022;Sandelin, Hukka & Katko 2019;Sumbal et al 2021). The SOCs in South Africa also face similar issues (Phaladi 2022a(Phaladi , 2023.…”

Section: Introductionmentioning

confidence: 99%

Developing knowledge protective capacity through retention practices in South African state-owned companies

Phaladi

2023

SA Journal of Information Management

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Understanding the Affordances of Expert Systems in Improving the Competitiveness of South African Insurance SMEs

Mamorobela

2023

Business Models and Innovative Technologies for SMEs

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Small and Medium Enterprises in the insurance industry of South Africa are increasingly seeking new ways to improve competitiveness. Recently, technologies like expert systems are evolving to provide new knowledge to enable organizations to deliver insurance services more effectively and efficiently. However, little information is presented in the studies of business model innovation about the affordances of expert systems in improving the competitiveness of the Small and Medium Enterprises in the insurance industry. Based on the literature review of the Resource-based view model, this chapter develops a model of the affordances of expert systems to guide Small and Medium Enterprises in the insurance industry in their effort to improve competitiveness. An explanatory mixed-method research approach was followed to collect relevant data using a questionnaire and semi-structured interviews to understand the affordances of expert systems in Small and Medium Enterprises in the insurance industry. The results of the study indicate that competitiveness can be improved if the Small and Medium Enterprises manage the expert system in five areas: (i) as a valuable resource; (ii) as a rare resource; (iii) as an inimitable resource; (iv) as a unique organizational resource; and (v) as a low-cost resource. Since the concept of business model innovation is centered on resources that generate value, this study has implications for theory and practice in the field of business model innovation, particularly in the Small and Medium Enterprises operating in the insurance industry.

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Understanding a Social Media-Enabled Knowledge Management Adoption Model for Small and Medium Enterprises in South Africa

Cited by 5 publications

References 29 publications

Understanding the Motivations for SMEs in South Africa to Adopt Social Media

Understanding the Motivations for SMEs in South Africa to Adopt Social Media

Developing knowledge protective capacity through retention practices in South African state-owned companies

Understanding the Affordances of Expert Systems in Improving the Competitiveness of South African Insurance SMEs

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