Undergraduates and Online Purchasing Behavior

Osman, Syuhaily; Yin-Fah, Benjamin Chan; Choo, Bei Hooi

doi:10.5539/ass.v6n10p133

Cited by 31 publications

(19 citation statements)

References 35 publications

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“…With regards to the attitudinal aspect, the findings of the present study show that the Internet shoppers are more receptive to both online shopping and online advertising (H8 and H9) than the non-Internet shoppers. These findings are also consistent with those of the recent studies by Brashear et al (2009) andOsman et al (2010). Nevertheless, there are some differences among the Internet shoppers across countries.…”

Section: Resultssupporting

confidence: 95%

A profile of the Internet shoppers: Evidence from nine countries

Lim

Cham

2015

Telematics and Informatics

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Section: Resultssupporting

confidence: 95%

A profile of the Internet shoppers: Evidence from nine countries

Lim

Cham

2015

Telematics and Informatics

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“…Factors such as navigation and presentation, convenience, and ease of use lead to trustworthiness (Belanger et al, 2002). The speed of navigation is also important to the success of website design (Osman et al, 2010). Taylor and England (2006) stated that the concept of navigation can include:…”

Section: Website Qualitymentioning

confidence: 99%

Exploring Key Factors That Influence Consumer Trust in Airline Websites

Mohamed

Al-Azab

2017

Journal of Association of Arab Universities for Tourism and Hos

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This study is an attempt to identify the most crucial factors that enhance the level of consumer trust in airline websites. Based on a review of selected previous studies, we propose four factors that can influence consumer trust in airline websites; website quality and its dimensions (information quality, design quality, perceived ease of use and perceived usefulness), company reputation, perceive institution assurance and its dimensions (perceived security and perceived privacy), and word of mouth and recommendations. Data was collected through online self-administered questionnaire distributed through convenient sampling method. Pearson correlation and regression analysis were utilized to test the hypothesized variables. The findings revealed a positive relationship between aforementioned factors and consumer trust in airline websites. Consumer trust also influences purchase intentions. Suggestions are also given for managers in airline companies to improve the level of trust at their websites.

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“…According to Osman et al (2010), found there is a significant difference in attitude towards online purchasing behaviour by gender and education background. The study concluded that gender, education background, purchase perception and website quality have directly influence on attitude towards online purchasing behavior.…”

Section: Introductionmentioning

confidence: 99%

Customer Satisfaction towards Online Shopping in Kathmandu Valley

Niroula¹,

Gyanwali²

2020

Patan Pragya

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Online consumer’s buying behavior consists of buying process of products and services through internet. Internet shopping is the process of buying goods and services from merchants who sell on the online. Online shopping allows buyers to buy sooner, more choices and can order products and services with comparative reasonable price. This study examines the factors affecting customer satisfaction towards online shopping in Kathmandu valley. The customer satisfaction is the dependent variable. Perceived service quality, perceived ease of use, perceived security and online payment process are the independent variables. The study is based on 408 respondents from the online shopping buyers of Kathmandu valley. Convenience sampling method was followed to select the respondents. To achieve the purpose of the study, structured questionnaire is prepared. Descriptive and explanatory research designs have been used. Correlation and regression analysis have been used to make analysis and draw the conclusion. The regression models are estimated to test the significance and importance of selected factors on customer satisfaction towards online shopping in Kathmandu valley. The result shows that there is positive relationship of perceived service quality and perceived ease of use with customer satisfaction. It is also found that online shopping has positive impact on customer’s satisfaction in Kathmandu valley. The findings of this study will be fruitful to researchers, policymakers, businesspeople and Government for academically as well as policy perspectives.

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Undergraduates and Online Purchasing Behavior

Cited by 31 publications

References 35 publications

A profile of the Internet shoppers: Evidence from nine countries

A profile of the Internet shoppers: Evidence from nine countries

Exploring Key Factors That Influence Consumer Trust in Airline Websites

Customer Satisfaction towards Online Shopping in Kathmandu Valley

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