As 2015 got underway, most Americans were poised for another Bush vs. Clinton presidential election, but by the middle of the year it was clear something unexpected was unfolding in the race for the White House. In this article, we illuminate the political landscape heading into the 2016 election, paying special attention to the public’s mood, their assessments of government, their attitudes about race and members of the other party, and the health of the nation’s economy. Fundamental predictors of election outcomes did not clearly favor either side, but an increasing ethnic diversity in the electorate, alongside a racially polarized electorate, was favorable to Democrats. Ultimately, an ambivalent electorate divided by party and race set the stage for a presidential primary that played directly on these divisions, and for a general election whose outcome initially appeared far from certain.