Uncovering trust signals in equity crowdfunding: A systematic literature review

Son-Turan, Semen

doi:10.20525/ijrbs.v10i4.1187

Cited by 4 publications

(7 citation statements)

References 50 publications

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“…Studies proved that both calculus trust and relational trust, both separately and collectively, mediate the effect of platform-related factors of perceived accreditation [38,41,86], third-party seal [38,41], structural assurance [41], and blockchain technology [87,88] on an investor's intention to invest. The funder's goal is linked to knowledge and the connection between the funder and the fundraiser, influenced by calculus and relational trust [62]. As a result, the funder would be encouraged to form stronger emotional bonds with the fundraiser, which strengthen the investor's intention to invest; thus the study suggests the following hypotheses:…”

Section: Role Of Trust As a Mediatormentioning

confidence: 94%

“…Trust plays a vital role in a crowdfunding platform by effectively managing rules and outcomes and applying policies [61]. ECF platforms based on returns are more demanding than others in terms of infrastructure as they are highly reliant on establishing a favorable regulatory framework to enhance the investor's trust [62].…”

Section: Platform-related Factors and Trustmentioning

confidence: 99%

“…If an individual has more faith in the crowdfunding site, campaigns, and fundraisers, they are more likely to participate in the projects available on that platform [62]. In various studies, trust has played a mediating role in online purchase intention [82,83].…”

Section: Role Of Trust As a Mediatormentioning

confidence: 99%

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Fintech Attaining Sustainable Development: An Investor Perspective of Crowdfunding Platforms in a Developing Country

Rizwan

Mustafa

2022

Sustainability

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Crowdfunding is a successful disruptive innovation of fintech that substitutes financial intermediaries and contributes toward financial inclusion and sustainable development. The present research aimed at exploring the underlying determinant factors that shape the investors’ intentions to fund in a crowdfunding platform, a phenomenon still under-researched in the developing world. To bridge this void in the literature, we investigated how calculus and relational trust mediate the effects of perceived accreditation, blockchain technology, structural assurance, and third-party seal on the investors’ intention using the SEM technique to analyze the data collected from 110 platform investors in Pakistan. Findings suggest that third-party seal and blockchain technology strongly influence the calculus trust. While the investors’ intention to invest is mediated by calculus trust, the relational trust fails to show any mediation effect, suggesting that investors make investment decisions based on what makes sense to them cognitively instead of affectively. The research was concluded with implications for both theory and practice.

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Section: Role Of Trust As a Mediatormentioning

confidence: 94%

Section: Platform-related Factors and Trustmentioning

confidence: 99%

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Fintech Attaining Sustainable Development: An Investor Perspective of Crowdfunding Platforms in a Developing Country

Rizwan

Mustafa

2022

Sustainability

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“…Due to the trend of e-commerce expansion, the purchasing behaviors of consumers are evolving (Kim & Kim, 2022). One of the key determinants of the purchase intention of a consumer is trust (Son-Turan, 2021;Thompson et al, 2019). An important factor in gaining consumers' trust is having a trustworthy system for payments in which the parties can identify each other and maintain confidentiality of the transaction (Kim & Kim, 2022).…”

Section: Introductionmentioning

confidence: 99%

The state of and prospects for the application of blockchain technology in e-commerce

Karani,

Mwapwele

2023

IJRBS

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Whilst e-commerce continues to grow, it has met privacy, trust, and security challenges. Blockchain technology is among the solutions that e-commerce can use to address these challenges. Blockchain technology poses benefits but comes with its challenges. The purpose of this study was to systematically review literature that focused on the state and prospects of blockchain technology in e-commerce. Specifically, the research question is what is the state of the application of blockchain technology in e-commerce? The study conducted searches using four databases (EbscoHost, Science Direct, IEEE Explore, and Jstor) as well as Google Scholar. Exclusion and inclusion criteria were applied in the searches to answer the research question. In total, 25 articles were used for this research and were thematically analysed. The results showed that while there are many benefits in implementing blockchain technologies in e-commerce, there are also challenges. The benefits include an increase in privacy, enhanced security, and minimized costs of transactions. The challenges are tax evasion, black market transactions, and lack of regulation. Results also showed blockchains are used to track product movement and originality. The study's novel contribution is to theory by developing a model for the application, benefits, and challenges of the blockchain technology ecosystem in e-commerce. The study contributes to policy by focusing on sustainable development goals 7 and 9. The research also contributes to the body of knowledge on the application of blockchain. Businesses, scholars, government officials, and other stakeholders can use this study to understand the application, challenges, and benefits of blockchain in e-commerce.

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“…Running a crowdfunding campaign better preserves the independence of the company or the project than applying other alternatives [16,36,37]. The campaign runner is accountable to many supporters, who each make a small contribution, in contrast to the single bank or investor that provides a larger sum of money [38].…”

Section: Introductionmentioning

confidence: 99%

Crowdfunding for Independent Print Media: E-Commerce, Marketing, and Business Development

et al. 2021

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Crowdfunding, as an alternative method to fundraising, triggers increased awareness in society, while it is also an effective marketing tool for campaign runners. The production and release of independent print media poses significant hurdles in terms of financing. Including the community in raising funds through crowdfunding seems like a good possible alternative. This paper examines which types of crowdfunding the independent print media use, and why, and also focuses on the possible types of crowdfunding that are the best fit for organizations. The study applies a case example approach on a total of thirty independent print publications that have relied on crowdfunding. We found that independent print media focus on reward-based crowdfunding for the launch of publications, the method being not used solely for fundraising, but also specifically for community building. Practitioners benefit from the insights by being enabled to draft campaigns that are better-suited to the specific needs of the independent media target group, and to secure financing for the start of the operations. The approach of this study is of special value, as the research and empirical insights into the independent media sector are limited.

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Uncovering trust signals in equity crowdfunding: A systematic literature review

Cited by 4 publications

References 50 publications

Fintech Attaining Sustainable Development: An Investor Perspective of Crowdfunding Platforms in a Developing Country

Fintech Attaining Sustainable Development: An Investor Perspective of Crowdfunding Platforms in a Developing Country

The state of and prospects for the application of blockchain technology in e-commerce

Crowdfunding for Independent Print Media: E-Commerce, Marketing, and Business Development

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