Uncovering the structures and maturity of the new service development research field through a bibliometric study (1984-2014)

Abstract

Purpose The purpose of this paper is to develop a deeper understanding of the new service development (NSD) research field. It addresses its scientific production, social and intellectual structures, and maturity. Design/methodology/approach This study uses a bibliometric-based literature review. Quantitative and qualitative analyses are performed on a sample of 277 NSD articles (published from 1984 to 2014). These articles are organized into four periods to improve the analyses from an evolutionary perspective: Early Writings (1984-1995), Advancing of Literature (1996-2001), Progressive Literature (2002-2008), and Recent Works (2009-2014). Findings The scientific production in the NSD field has grown significantly over these four periods, and the entry of new authors has extended the social structure. However, collaboration networks seem disconnected from one another. Nonetheless, the intellectual structure has shown great progress, making NSD an independent area of research and discovery from the new product development domain, with its own foundations and expansions into new topics. Although the NSD research field has not yet reached maturity, it is consistently moving toward it. Originality/value This study delivers a multiperspective view of research on NSD using a mixed quantitative and qualitative approach. It provides new insights into the discussion of the field’s maturity and can be used as a roadmap for academics and practitioners who would like to understand the state of existing knowledge and are looking for research opportunities.

Mapping Value Co-creation Literature in the Technology and Innovation Management Field: A Bibliographic Coupling Analysis

“…Other authors consider theories such as the theory of value co-creation (Galvagno and Dalli, 2014), the theory of service co-production, and some models of theory-building approach (Grace et al, 2019). Also, we find the work of Galvagno and Dalli (2014), which presents three perspectives of literature study on co-creation: service science, innovation and technology management, and marketing and consumer research.…”

“…Galvagno and Dalli (2014) pointed out that the TIM perspective was underdeveloped. Our study has focused on that perspective in the last 10 years.…”

“…The first approximations were generic. Galvagno and Dalli (2014) performed a co-citation analysis and they identify three main theoretical perspectives to study co-creation: services sciences, marketing and consumer research, and innovation and technology management. Bharti et al (2015) use thematic content analysis to identify 27 elements of co-creation and classify them into five categories: process environment, resource, co-production, perceived benefits, and management structure.…”

O Desenvolvimento De Novos Serviços Em Empresas Industriais: Estudo De Casos Em Produtores De Veículos Pesados

“…O processo de DNS é um fator crítico para o sucesso da entrega de uma solução integrada ao cliente (EGGERT et al 2014), todavia, apesar da complexidade do processo, da necessidade de envolvimento com os clientes, da necessidade da simultaneidade entre a criação e a oferta (JAAKKOLA et al, 2017;MENDES et al, 2017)e apesar do aumento do número de ofertas de serviços em empresas industriais, os processos de DNS continuam sendo realizados de maneira não estruturada (GEBAUER, 2007).…”

Bibliometric literature review: An opportunity for marketing scholars

“…Marketing scholars, in particular, have traditionally used narrative, systematic, or meta-analytic methods to perform literature reviews, and only in recent years have started to use bibliometrics (e.g. Chabowski et al 2011aChabowski et al , 2011bChabowski et al , 2013Di Guardo et al, 2012;Galvagno, 2011aGalvagno, , 2011bGalvagno, Dalli, 2014;Gurzki, Woisetschlaeger, 2017;Hoffman, Holbrook, 1993;Jones, Runyan, 2016;Kim, McMillan, 2008;Leone et al, 2012;Mendes et al, 2017;Samiee, Chabowski, 2012;Seyedghorban et al, 2016).…”