This study explores how gamification impacts customer experience in the retail sector emphasizing the need for businesses to differentiate in competitive markets. Gamification involves using game design elements in non-game contexts and is growing as a method to boost customer engagement and satisfaction. The research presents a unique gamified shopping system using location-based (Beacon technologies) with a custom mobile app. This system engages customers through interactive games and challenges in specific store locations. The app includes features like a suggestion page puzzle scoreboard and a points-based reward system. Study findings show a significant positive correlation between gamification strategies and improved customer experience (CX). Using game elements in non-game contexts enhances consumer behaviors and aligns with Self-Determination Theory principles. The app also integrates eco-friendly features and social interaction elements for an innovative and environmentally friendly approach to enhancing the retail customer experience.