Abstract:This study employs sequential pattern mining to analyze browsing behaviors and aid mobile app service providers in effectively promoting and recommending new products. We collected browsing history data from 66,004 mobile app users for new car info in Taiwan, totaling 1,263,614 records over two months. By utilizing sequence pattern mining, we identified frequent browsing sequences on the app that can indicate subsequence product interests and suggest new items to potential customers. The proposed method can im… Show more
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