Unconscious processing embedded in conscious processing: Evidence from gaze time on Chinese sentence reading

Sung, Yung-Chi; Tang, Da-Lun

doi:10.1016/j.concog.2006.10.002

Cited by 3 publications

(1 citation statement)

References 15 publications

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“…As mentioned earlier, under conscious control, their physical state may participate in their cognitive processes and eventually produce deliberate operations [ 29 , 30 , 33 ]. Conversely, there was no need to immediately express the decision in ET measurement, so the visual traces left by the participants on the computer screen included the conscious decision information and the unconscious thinking information stimulated by images [ 34 , 35 ]. Moreover, their final decisions were determined by the experimenters and not by themselves, which might be the main reason underlying the differences between the SRQ and ET measurements.…”

Section: Discussionmentioning

confidence: 99%

Comparison of Self-Report Questionnaire and Eye Tracking Method in the Visual Preference Study of a Youth–Beverage Model

Sun

Wang

Liu

et al. 2022

Foods

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This study compares the characteristics of a self-report questionnaire (SRQ) and eye tracking (ET) based on a simple human–beverage visual cognition model. The young participants were mainly defined by their gender and body mass index (BMI). The beverage samples consisted of milk, coffee, cup, and coaster. SRQs allow the participants to clearly express their overall cognition of the samples in the form of vocabulary, while ET captures their hidden thinking process. The analysis, using a random forest (RF) classifier, found that participant parameters (gender and BMI) played a more important role for SRQ, while ET was related to beverage parameters (color and shape). This work reiterates that these two methods have their advantages and complement each other in food sensory analysis.

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