Uncertainty, expertise, and persuasion: A replication and extension of Karmarkar and Tormala (2010)
Erik Løhre,
Subramanya Prasad Chandrashekar,
Lewend Mayiwar
et al.
Abstract:If you are trying to persuade someone, expressing your opinion with certainty intuitively seems like a good strategy to maximize your influence. However, Karmarkar and Tormala (2010) found that the effectiveness of this tactic depends on expertise. In three experiments, Karmarkar and Tormala found support for an incongruity hypothesis, whereby non-expert sources can gain interest and influence by expressing certainty, while expert sources can increase persuasion by expressing uncertainty. In this Registered Re… Show more
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