Una historia de fútbol: memoria, clubes españoles y redes sociales = A story of football: memory, Spanish clubs and social networks

Ballesteros-Herencia, Carlos A.; Izquierdo, Jacobo Herrero

doi:10.20868/mhd.2022.23.4606

Cited by 3 publications

(1 citation statement)

References 19 publications

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“…¿Con qué objetivos? Estas preguntas no son fáciles de responder, aunque ya se han llevado a cabo muchos estudios que se adentran e intentan resolver tales interrogantes (Ballesteros-Herencia y Herrero-Izquierdo, 2022;Ballesteros-Herencia, 2021;Boehmer y Rojas-Torrijos, 2017;Herrero-Gutiérrez, et al, 2021;Lobillo-Mora, 2021).…”

Section: Introductionunclassified

The EA Sports League on Instagram: from visual importance to audience rankings

Ye,

Francisco Javier Herrero Gutiérrez

2024

revVISUAL

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En el presente estudio se indaga sobre la visibilidad que los clubes españoles de la Liga EA Sports tienen en Instagram. A partir de técnicas principalmente cuantitativas se persiguen objetivos relacionados con la presencia de dichos clubes en la mencionada red social, así como el establecimiento de un ranking, tiempo de “vida” de estas cuentas, número de publicaciones y análisis de contenido en forma de fotografías y reels. Los resultados y conclusiones indican que el Real Madrid, FC Barcelona y Atlético de Madrid encabezan el ranking de seguidores. Además, no existe un lapso temporal en el que esta red social tuviera un mayor impacto al momento de crear sus cuentas mientras que la ratio de publicaciones es dispar. Al analizar los contenidos de los 5 clubes con más seguidores, la mayoría de publicaciones fotográficas se centra en las imágenes de jugadores y los reels en vídeos de fragmentos de partidos.

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Section: Introductionunclassified

The EA Sports League on Instagram: from visual importance to audience rankings

Ye,

Francisco Javier Herrero Gutiérrez

2024

revVISUAL

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Spanish football clubs and social media visibility: The case of LaLiga EA Sports (2023/24 season)

Herrero-Gutiérrez

2024

ONLINE J COMMUN MEDIA TECHNOL

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This article quantitatively analyzes the social media visibility of the football clubs playing in the First Division of the Spanish Football League, known as LaLiga EA Sports, for sponsorship purposes. The study is based on the analysis of the presence of the 20 teams playing in the 2023/24 season of LaLiga EA Sports, on the social networks Facebook, X, Instagram and YouTube. The “language used” in the Spanish social media accounts of these clubs is also studied as a variable on a sub-sample. The results indicate that 100% of the clubs analyzed have official accounts on Facebook, X, Instagram and YouTube. While some clubs are only present in these four social networks, some are present in up to eight. The article ranks the clubs according to number of followers on their social networks. In this regard, two clubs stand out above the rest: Real Madrid and FC Barcelona. On the other hand, in global terms, Instagram is the social network with the largest quantitative following. It was also found that all clubs follow a low number of accounts, although with very different proportions. Finally, with regards to the analysis of the “language” used in their Spanish social media accounts, the clubs use, as expected, Spanish, but also English and even the language of their autonomous community.

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Spanish football clubs on social media: Use of social networking accounts in languages other than Spanish

Herrero-Gutiérrez,

Galán-Arribas,

2024

ONLINE J COMMUN MEDIA TECHNOL

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The objective of this article is to examine the utilization of social media accounts in languages other than Spanish by Spanish football clubs, within the framework of a broader inquiry into the social media visibility of sports entities. The research employs a strictly quantitative methodology, centered on the content analysis of the social media accounts belonging to the 20 clubs participating in the 2023/24 season of LaLiga EA Sports. The findings reveal that virtually all clubs manage accounts in languages other than Spanish. Among these football clubs, X emerges as the predominant social network for managing multiple accounts in different languages. Notably, following Spanish, English stands out as the most prevalent language, although other languages such as French, Arabic, Japanese, and Chinese are increasingly gaining prominence.

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Una historia de fútbol: memoria, clubes españoles y redes sociales = A story of football: memory, Spanish clubs and social networks

Cited by 3 publications

References 19 publications

The EA Sports League on Instagram: from visual importance to audience rankings

The EA Sports League on Instagram: from visual importance to audience rankings

Spanish football clubs and social media visibility: The case of LaLiga EA Sports (2023/24 season)

Spanish football clubs on social media: Use of social networking accounts in languages other than Spanish

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