Direct C(sp3)–C(sp2) bond-formation under transition-metal-free conditions offers an atom-economical, inexpensive, and environmentally benign alternative to traditional transition metal-catalyzed cross-coupling reactions. A new chemo- and regioselective coupling protocol between 3-aryl-substituted-1,1-diphenyl-2-azaallyl derivatives and vinyl bromides has been developed. This is the first transition-metal-free cross-coupling of azaallyls with vinyl bromide electrophiles and delivers allylic amines in excellent yields (up to 99%). This relatively simple and mild protocol offers a direct and practical strategy for the synthesis of high-value allylic amine building blocks that does not require the use of transition metals, special initiators, or photoredox catalysts. Radical clock experiments, EPR studies and DFT calculations point to an unprecedented substrate-dependent coupling mechanism. Furthermore, an EPR signal was observed when the N-benzyl benzophenone ketimine was subjected to silylamide base, supporting formation of radical species upon deprotonation. The unique mechanisms outlined herein could pave the way for new approaches to transition-metal-free C–C bond formations.