A detailed investigation of phonon excitations and charge carrier dynamics in single crystals of Fe1−xCuxCr2S4 (x = 0, 0.2, 0.4, 0.5) has been performed by using infrared spectroscopy. In FeCr2S4 the phonon eigenmodes are strongly affected by the onset of magnetic order. Despite enhanced screening effects, a continuous evolution of the phonon excitations can be observed in the doped compounds with x = 0.2 (metallic) and x = 0.4, 0.5 (bad metals), but the effect of magnetic ordering on the phonons is strongly reduced compared to x = 0. The Drude-like charge-carrier contribution to the optical conductivity in the doped samples indicates that the colossal magneto-resistance effect results from the suppression of spin-disorder scattering.