Ultra-processed food product brands on Facebook pages: highly accessed by Brazilians through their marketing techniques

Horta, Paula Martins; Rodrigues, Fernanda T; Santos, Luana Caroline dos

doi:10.1017/s1368980018000083

Cited by 36 publications

(37 citation statements)

References 23 publications

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“…The main products promoted by the food industry in the media are food and beverages that, according to a study conducted in Brazil, are more than 60% ultra-processed foods (Maia et al, 2017). Marketing strategies which in the past focused mainly on television are now often focused on social media, promoting greater interactivity with consumers and thereby achieving a greater power of persuasion in all the age groups (Horta, Rodrigues & Santos, 2018).…”

Section: Continuous Variablesmentioning

confidence: 99%

Effect of ultra-processed foods consumption on glycemic control and gestational weight gain in pregnant with pregestational diabetes mellitus using carbohydrate counting

Silva

Saunders

Peres

et al. 2021

PeerJ

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Aims The aims were to evaluate the consumption of ultra-processed foods by pregnant women with pre-existing diabetes mellitus (DM) using the carbohydrate counting method, in addition to investigating the association with total gestational weight gain and glycemic control. Methods A cohort study of adult Brazilian pregnant women with pre-existing DM. Dietary intake was evaluated adopting the NOVA classification to identify the reported consumption of ultra-processed foods. Weight was measured at all consultations and laboratory tests were evaluated at each gestational trimester. Multivariate linear regression was used in the analysis. Results Pregnant women (n = 42) presented mean total gestational weight gain of 12.02 ± 4.8 kg, 65.8% of them with inadequate weight gain. Daily consumption of ultra-processed foods was 272.37 ± 170.55 kcal. The increase of every 1 kcal in the calorie intake from ultra-processed foods in the third trimester increased glycated hemoglobin by 0.007% (β = 0.007, p = 0.025), raised 1-h postprandial glucose by 0.14 mg/dL (β = 0.143, p = 0.011), and added 0.11 kg to total gestational weight gain (β = 0.11, p = 0.006). Conclusion Ultra-processed food consumption influenced glycemic control and total gestational weight gain in pregnant women with DM.

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Section: Continuous Variablesmentioning

confidence: 99%

Effect of ultra-processed foods consumption on glycemic control and gestational weight gain in pregnant with pregestational diabetes mellitus using carbohydrate counting

Silva

Saunders

Peres

et al. 2021

PeerJ

View full text Add to dashboard Cite

show abstract

“…Digital marketing has been particularly relevant during the COVID-19 pandemic, as people were more exposed to this type of marketing due to the increased use of social media during social distancing (6,19) . In this sense, previous studies have shown that ultra-processed products are frequently marketed in social media using marketing features that increase interaction and engagement, such as promotions, interactive games and user-generated content (20,21) .…”

mentioning

confidence: 99%

COVID-washing of ultra-processed products: the content of digital marketing on Facebook during the COVID-19 pandemic in Uruguay

Antúnez

Alcaire

Brunet

et al. 2021

Public Health Nutr.

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Objective: To explore the use of references to the COVID-19 pandemic as part of the marketing strategies used on Facebook to promote ultra-processed products. Design: A search for Facebook accounts of ultra-processed products was performed using a master list of products commercialized in two online supermarkets in Uruguay. For each of the identified Facebook accounts, all the content posted from the confirmation of the first cases of COVID-19 in Uruguay, on March 14th, 2020, until July 1st, 2020 was recorded. Posts including mentions to COVID-19, social distancing measures or their consequences were identified and analyzed using content analysis. Setting: Uruguay, Latin America. Results: A total of 135 Facebook accounts were identified, which generated a total of 1749 posts related to ultra-processed products, from which 35% included references to COVID-19. The majority of the posts included references to prevention measures. Approximately one third of the posts included proposals of activities to do at home, most of which were linked to a healthy lifestyle. Tips for coping with quarantine and descriptions of the charitable work undertaken by brands were also identified. Conclusions: Results from the present work provide evidence that industries of ultra-processed products have taken advantage of the COVID-19 pandemic to promote their products, create positive associations with the brands and improve their image as part of their digital marketing strategies.

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“…Monitoring studies conducted before the COVID-19 pandemic already pointed to a high prevalence of UPF advertising on television (11) , social media (12) and food delivery apps (13) . During the current health crisis, new marketing strategies have emerged.…”

Section: Food Industry Advertising During the Covid-19 Pandemicmentioning

confidence: 99%

The COVID-19 pandemic and its implications for the food information environment in Brazil

Rodrigues

Souza

Horta

2020

Public Health Nutr.

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The food information environment includes food advertising disseminated in various media. With the COVID-19 pandemic and the shutdown of schools, universities, non-essential commerce, public leisure areas, bars, restaurants, among others, the food information environment has changed in Brazil. People spending more time at home which led to greater exposure to television (TV) and internet advertising content. During the COVID-19 pandemic, the food production sector has invested in new ways to advertise their products that include advertising messages of support, empathy, and solidarity, as well as social responsibility campaigns looking for self-promotion such as food donation and financial aids. Sponsoring online events promoted by Brazilian musicians on social media was also enhanced during the pandemic and allowed food companies to become part of the consumer’s leisure and entertainment moments. The advertising strategies adopted by the food industry during the COVID-19 pandemic are used to generate market demands, influence the consumer purchase decision, and increase their loyalty to the supplier brands. Consequently, individuals may have been more vulnerable to excessive consumption of ultra-processed foods during this health crisis. This commentary aims to describe the changes in the food information environment during the COVID-19 pandemic in Brazil and propose a pathway to promote a healthier food information environment after this health crisis. Perspectives for promoting a healthier food information environment after the pandemic are also discussed, focusing on regulating food advertising with a shared responsibility between government, the food industry, the academy, and civil society.

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Ultra-processed food product brands on Facebook pages: highly accessed by Brazilians through their marketing techniques

Abstract: UPP marketing is extensively used on Facebook pages and is highly accessed by Brazilians, with UPP companies employing a diversity of marketing strategies.

Cited by 36 publications

References 23 publications

Effect of ultra-processed foods consumption on glycemic control and gestational weight gain in pregnant with pregestational diabetes mellitus using carbohydrate counting

Effect of ultra-processed foods consumption on glycemic control and gestational weight gain in pregnant with pregestational diabetes mellitus using carbohydrate counting

COVID-washing of ultra-processed products: the content of digital marketing on Facebook during the COVID-19 pandemic in Uruguay

The COVID-19 pandemic and its implications for the food information environment in Brazil

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