“…The issue of Latvian language and culture as the basis for integration politics has some of the most deeply different perceptions: 89% of Latvians and only 46% of Russians supported this idea. 66 Although there are two insitutions which officialy promote and control implementation of the State Language Act, 67 the reality is that Latvian is a minority language in daily business (shops, services etc). These fearbased 'collective associations, far from being artificial constructs or theoretical mirages, are viable inhabitants of the political world, easy to detect if you know where to look '.…”