UC Cooperative Extension explores a farm-to-WIC program

Kaiser, Lucía; Lamp, Cathi; Ganthavorn, Chutima; Farfan-Ramirez, Lucrecia; McMurdo, Tammy J.; Cantwell, Marita; Hardesty, Shermain D.

doi:10.3733/ca.v066n01p15

Cited by 4 publications

(9 citation statements)

References 23 publications

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“…Managers who reported a daily delivery of fruit to their stores were more likely to perceive a greater increase in sales, implying that the freshness and higher quality led WIC clientele to purchase more fruit. This is consistent with earlier findings from our project -interviews in 2010 of ethnically diverse WIC participants in Tulare, Alameda and Riverside counties indicated that the key factors determining their produce purchase decisions were produce quality and freshness (Kaiser et al 2012). …”

Section: Early Findingssupporting

confidence: 81%

“…As noted by Campbell et al (2013), this is a challenging undertaking; their literature review describes the tension between the prices needed to support small-scale growers and the affordable healthy food sought by low-income consumers. Our interviews in 2010 revealed the same tension: "small stores in low-income urban and rural neighborhoods find it challenging to supply a variety of high-quality produce at affordable prices" (Kaiser et al 2012). …”

Section: Ucce Farm-to-wic Projectmentioning

confidence: 99%

“…Twelve states allow only fresh fruits and vegetables; California is one of 24 states that also allows canned and frozen fruits and vegetables. The produce items not allowed are listed by Kaiser et al (2012).…”

Section: The Fandv Voucher Programmentioning

confidence: 99%

“…In 2010, our team of UC Agriculture and Natural Resources Cooperative Extension (UCCE) academics initiated a pilot project to test the ability of small (Kaiser et al 2012). It had two objectives: (1) to enhance small growers' financial viability and access to new markets and (2) to provide WIC clients with better access to more nutritious, high-quality, culturally preferred produce and expanded nutritional knowledge.…”

Section: Ucce Farm-to-wic Projectmentioning

confidence: 99%

“…The UCCE team first conducted market research with WIC clients in the three counties to identify preferred vendor partners and produce items to target in the project (Kaiser et al 2012). The farm advisors narrowed the proposed produce list to those crops that could be produced locally (in the same county) by small-scale growers.…”

Section: Ucce Farm-to-wic Projectmentioning

confidence: 99%

See 4 more Smart Citations

WIC fruit and vegetable vouchers: Small farms face barriers in supplying produce

Hardesty¹,

Leff²,

Baameur³

et al. 2015

Cal Ag

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By October 2009, all 50 states had implemented a revised WIC program with produce vouchers for millions of eligible families. USDA economists had projected the vouchers would raise net farm revenues by $76 million. In response to such a significant policy change and market opportunity, a UC Agriculture and Natural Resources Cooperative Extension team of researchers conducted a pilot project to test the ability of small farms to market produce locally to WIC-authorized stores known as A-50 vendors. They also interviewed store owners and produce distributors to determine how produce was entering the supply chain to the A-50 vendors. The pilot project was not successful in helping small growers enter the supply chain. The analysis indicates that it is improbable that small farms will be selling much produce to A-50 vendors; growers' price expectations are unlikely to be met since these vendors are competing with large retailers. And although the vouchers can be redeemed at farmers markets, very few are because the process is cumbersome for growers and shoppers.

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Section: Early Findingssupporting

confidence: 81%

Section: Ucce Farm-to-wic Projectmentioning

confidence: 99%

Section: The Fandv Voucher Programmentioning

confidence: 99%

Section: Ucce Farm-to-wic Projectmentioning

confidence: 99%

Section: Ucce Farm-to-wic Projectmentioning

confidence: 99%

See 3 more Smart Citations

WIC fruit and vegetable vouchers: Small farms face barriers in supplying produce

Hardesty¹,

Leff²,

Baameur³

et al. 2015

Cal Ag

Self Cite

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Feasibility of a farm-to-WIC intervention

Noia¹,

Monica²,

Sikorskii³

et al. 2019

Public Health Nutr.

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Objective:To examine whether an intervention consisting of a WIC-based farmers’ market, nutrition education, recipe demonstrations and tastings, and handouts could be implemented as intended and the acceptability of the programme to recipients. The availability, variety and prices of fruits and vegetables (F&V) and the Farmers’ Market Nutrition Program voucher redemption rate at the site with market (relative to the rate among fourteen other WIC agency sites) also were examined.Design:Site-level data were used to evaluate programme implementation. Acceptability was assessed with participant data.Setting:A large, New Jersey-based, urban WIC (Special Supplemental Nutrition Program for Women, Infants, and Children) agency.Participants:Fifty-four women who purchased F&V at the market.Results:Gaps in stakeholder communication and coordination, F&V selling out by midday and staffing levels affected implementation fidelity. On average, 12 (sd 3) F&V were available daily at the market (twenty-five unique F&V in total). For thirteen of nineteen items, prices were lower at the WIC-based market than area farmers’ markets. The voucher redemption rate at the site with the market (46 %) was higher than the rate among the fourteen other sites (39 %; P < 0·01). The mean rating of satisfaction with the programme was 6·9 (sd 0·6) on a 7-point scale. All participants reported intending to purchase F&V again at the market, owing to the convenient location, quality of the F&V and helpfulness of the staff. Improving F&V availability and variety were recommended.Conclusions:The intervention is feasible with improved stakeholder communication and coordination, F&V availability and variety, and staffing.

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SUPPLEMENTARY MATERIAL (Online only): Bibliography of UC ANR research on the Healthy Families and Communities Strategic Initiative priorities

Campbell¹

2013

Cal Ag

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UC Cooperative Extension explores a farm-to-WIC program

Cited by 4 publications

References 23 publications

WIC fruit and vegetable vouchers: Small farms face barriers in supplying produce

WIC fruit and vegetable vouchers: Small farms face barriers in supplying produce

Feasibility of a farm-to-WIC intervention

SUPPLEMENTARY MATERIAL (Online only): Bibliography of UC ANR research on the Healthy Families and Communities Strategic Initiative priorities

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