Ubiquitous System for Events Promotion

Abstract

The potential of mobile devices has been steadily increasing with time. Accordingly, Smartphones are nowadays an almost ubiquitous platform, with great hardware and software capabilities regarding location-based applications, from which only navigation-aid systems are being thoroughly explored. However, despite such growth, e-commerce platforms are not yet totally prepared to cope with mobile devices singularities, namely screen size and input devices, which is delaying the use of mobile devices as commerce and advertising gateways to users. On the other hand, dedicated and customizable software solutions, ready to cope and even to take advantage of mobile devices characteristics, may turn out to be a simple way of placing M-commerce on the road to full user adoption and global success. As a result, this paper proposes a new e-business system architecture meant for events promotion, allowing users to search for cultural events, based on their geographic location and only by using a mobile device. In view of that, if an interesting event is found, users are therefore given further detailed information, such as text, image, sound or even small video trailers, as well as reserve or even buy tickets.