A generalisation of the process of normal quantisation is studied which deals with a physical system whose phase space is given by a coadjoint orbit of a locally compact Lie group G. Under certain conditions, an algebra structure-implemented by a Fronsdal *-product-is assigned to the family of physical observables in such a way that the normal quantisation provides a representation of the algebra. This method, then, provides a useful means of determining a physically sensible Fronsdal *-product for a given system.It is well-known that the traditional formalism of classical mechanics, where the phase space for the physical system is described by a symplectic manifold (M, co) and the observables jtf form a Lie subalgebra of C°°(M) under the Poisson bracket {,}, is not one which can be conveniently reconciled to quantum mechanics,, Indeed Moyal [10] has shown in the case M = R 2n that, in order for classical mechanics and quantum mechanics to be correctly related, the Lie algebra structure {,} of stf should be deformed to a new structure {*} (the Moyal bracket), which is related to the Poisson bracket {,} in the sense that {fag} = {f,g} + 0(fi 2 ) forf 9 g<=3/ and \f*g] = \f, g]for/e stf and ge j/ 03 where j/ 0 is the Lie subalgebra of C°°(M) spanned by the constant functions and the 2/2 coordinate functions f 1? . ". , £ 2n of R 2n , Indeed it has been shown that the algebra structure of pointwise multiplication on C°°(M) can be deformed to a new associative structure * (the Moyal product) on C°°(M) such that f*g=