“…That is why it is a very powerful instrument since "second-hand criticisms are more threatening than first-hand criticisms because the victim of gossips never knows how many people shared the second-hand criticisms" (Grote and McGeeney, 1997, p. 74). Taking the surroundings into consideration, gossip takes place in ambiguous situations (Clampitt, 2009;da Matta, 1982;DuBrin, 2008;Klein, 1997), at moments of change (DiFonzo & Bordia, 1998;Ribeiro & Blakeley, 1995) and in unstable environments (Bielenia-Grajewska, 2011a;Carroll, 2008;Langan-Fox & Sankey, 2007), as is the case with the grapevine as such, when other forms of communication fail (Marino & Posati, 2008;Michelson & Mouly, 2004;Scholes, 1997). As far as topics are concerned, issues which are connected with morality (Goodman & Ben Zeev, 1994) and emotions (Peters, Kashima & Clark, 2009) are especially interesting for gossipers.…”