Typology of Consumers According to the Declared Consumption of Food Products and Non-Alcoholic Beverages. Polish and Slovakian Case Studies

Abstract

The aim of the paper is to create a typology of consumers based on the consumption of food products and non-alcoholic beverages for two countries. The research was conducted among non-randomized respondents representing 900 Polish and 300 Slovakian households. The Polish part of the study was carried out in the Silesian and Mazovian provinces. The Slovakian part of the study was carried out in the whole country. To identify four groups of consumers, the paper used the clustering of objects method, especially the Two-Step method: Ward (hierarchical) cluster analysis and non-hierarchical k-means cluster analysis. The authors represent the difference in the results achieved between types of consumers. Poles and Slovakians similarly perceive the financial status of their households and the attention paid to food price when buying it. However, there is a significant difference in food consumption. When eating, Slovaks are influenced more by vegetarian and vegan fashion trends and emotional experience than price. On the contrary, Poles are more interested in the health aspect of the food consumed and its quantity when emphasizing the price, which results from being less financially satisfied. The results of the research provide information about changes in consumer attitudes in the researched area and their thinking about their consumption, respectively lifestyle, and illustrate some trends in consumer behavior for the current and post-COVID-19 era.

Facilitators and barriers to behavior change in overweight and obesity management using the COM-B model

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“…Low fruit and vegetable intake and insufficient physical activity of 30–40% of Slovak inhabitants represent another salient problem in health management (Maciejewski et al, 2021 ; World Obesity Federation, 2021 ; OECD, 2023 ). In addition, the health status of the Slovak population lags behind the EU average (OECD, 2019 , 2021 , 2023 ) while about half of the deaths in Slovakia can be associated with behavioral risk factors, including dietary risks and low levels of physical activity, which is higher than the EU average of two in five deaths (Maciejewski et al, 2021 ; OECD, 2021 , 2023 ). Thus, it is crucial to identify the behavioral, social, and cultural factors that influence human behavior to provide more evidence-based, effective, and people-centered services and policies for effective health change (WHO, 2022 ).…”

Consumers Towards the Goals of Sustainable Development: Attitudes and Typology

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“…Attitudes towards sustainable development and sustainable behavior of young individuals from Generations Z (18-24 years old) and Y (25)(26)(27)(28)(29)(30)(31)(32)(33)(34)(35)(36)(37)(38)(39) were studied by Zalega [2]. His analyses showed that young people often engage in pro-environmental behavior as part of sustainable behavior.…”

Prácticas de consumo responsable: proyección de tipología

“…Desde el punto de vista metodológico, la investigación busca clasificar grupos de acuerdo con características como: comportamientos de compra y consumo (Huseynov y Özkan, 2019;Maciejewski et al, 2021), estilos de vida (Schnettler et al, 2012;Tian y Boucher, 2021), e intereses (Hallem, Ben Arfi, y Teulon, 2020), metodología que constituye una manera de describir la homogeneidad en los subgrupos contenidos en una población, a fin de clasificar a los elementos de la población de acuerdo con la relación natural existente (Suárez, 1999).…”