Typology of consumer behavior in times of economic crisis: A segmentation study from Bulgaria

Katrandjiev, Hristo

doi:10.5937/markt1103161k

Cited by 5 publications

(6 citation statements)

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“…For instance, the first stage of green marketing began to sprout in the early of 1970 till 1974 termed as the embryonic stage. The second stage is termed as ecological marketing commenced in the year 1975 to 1989, the third stage is labeled as green marketing started in the year 1990 up to 2000 and the fourth stage substantially evolved as sustainable marketing in and onwards 2000 (Katrandjiev, 2016). However, keeping in view the chronological development of green marketing, the present research attempts to suggest ethics as an indispensable avenue for the best marketing operations namely ethical green marketing.…”

Section: The Genesis Of Green Marketingmentioning

confidence: 97%

“…Henceforth, green marketing engages, actions carried out by organizations that are apprehensive about the ecology or green problems by providing environmentally friendly goods or services to bring satisfaction among customers and the community (Soonthonsmai, 2007). Gradually, green marketing turned out with a course of action that promotes the production of ethically conscious products (Papadas, Avlonitis, Carrigan, 2017) where environmental consciousness, consumers and industry needs and/or interests can co-exist (Chamorro, Banegil, 2006,Bhalerao, 2014, Katrandjiev, 2016. Green marketing thus promotes sustainable practices in its strategies (Sukhu, Scharff, 2018) where the needs of the consumers, industry and environment are collectively acknowledged.…”

Section: Green Marketing Emerged In Defense Of Sustainable Environmentmentioning

confidence: 99%

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Green Marketing: An Ethical and Anti-Environmental Resilient Approach for Sustainable Business

Chauhan,

Naznin

2023

PROBL EKOROZW

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Green Marketing is not a novel concept in the field of marketing. The American Marketing Association designates green marketing as an essential tool of marketing that promotes environmentally friendly products. In line with this thought, the present study attempts to show that green marketing practices entail the core elements of sustainability i.e., social responsibility, environmental concern and economic growth that reinforce in promoting sustainable development. Besides, it also argues that though there are many overarching implications and challenges in green marketing practices yet it substantially contributes in attaining sustainable development goals by incorporating ethical standards in all of its operational antecedents. This study therefore incorporates the notion of transgenerational ethics of Kant’s Categorical Imperative in green marketing approach. In doing so, it would serve as a guiding forum to the contemporary marketers primarily to prevent the absolute anthropocentrism and pragmatically engage the interests of society, economy and environment equitably by inculcating ethical practices in daily phenomena. At the corollary, the argument shows that the imperative of ethics in green marketing would be an ethical and anti-environmental resilient approach for ensuring sustainable business.

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Section: The Genesis Of Green Marketingmentioning

confidence: 97%

Section: Green Marketing Emerged In Defense Of Sustainable Environmentmentioning

confidence: 99%

Green Marketing: An Ethical and Anti-Environmental Resilient Approach for Sustainable Business

Chauhan,

Naznin

2023

PROBL EKOROZW

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“…Erosion of buyer's belief and confi dence spurred on through greenwashing might have a detrimental impact on prospective sales, including the potential of an employer to make it green. Competence and veracity can be crucial to longevity when it pertains to green marketing (Katrandjiev, 2016).…”

Section: Review Of Literaturementioning

confidence: 99%

Effects of Greenwashing Practices on Consumer Perception

Sankar Ganesh,

Sudhamaheswari

2024

ash

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The advertising of ecologically sustainable commodities, products, and programs is commonly referred to as green marketing. A different set of tactics and approaches that have been amicable towards the climate, are even more precisely known as environmentally conscious. A few instances of green marketing encompass, promoting eco-friendly merchandise. Greenwashing is a marketing tactic used mostly by corporations deliberately fool users into the feeling believe it’s, commodities, intentions and methods seem to be great for the environment. To enhance business allure towards the ecologically conscious market, certain organizations knowingly disclose erroneous data. Employing fraudulent branding as well as disguising ethically harmful practices throughout the small text seems to be the examples of greenwashing. This study aimed to test the effects of greenwashing practices on consumer perception towards the products and services. The study was undertaken with the sample size of 352respondents. Thedata has been gathered via questionnaires which changed into later evaluated by means of the usage of SPSS and evaluated using AMOS (analysis moment structure) software program to validate the conceptual framework.The simulation results obtained from the AMOS software showed that a maximum number of responses reported the positive approach of the greenwashing practices positively on consumer perception.

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“…In this case, consumption wisely and less can be associated with consuming or buying second-hand clothes which are still very suitable for use. Moreover, it is known based on previous research that consumers today are smarter in shopping (Katrandjiev & Naydenova, 2012). Consumers associate this second-hand clothing product business as a form of sustainable consumption opportunity where consumers can extend the life cycle of the products they buy (Yang et al, 2017).…”

Section: Literature Reviewmentioning

confidence: 99%

Study of Consumer Preferences to Support the Marketing Strategy of the Thrift Clothing Business

Faerrosa,

Dethan

2023

SULTANIST

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With the increasing number of thrift shops and traditional markets on Lombok Island, researchers view research in relation to consumer behavior and marketing strategies as very important. The purpose of this study is to analyze consumer preferences as a supporter of the marketing strategy of the thrift clothing business on Lombok Island. In-depth interviews were conducted with five key informants of this study who are business people and consumers of thrift clothing who have shopped at least five times at markets or thrift stores on Lombok Island. The results of this study show that thrift clothing consumers mostly make purchases offline of daily wear and clothing to work. In addition, consumers buy thrift clothes because of the availability of various brands from various countries such as Korea, Japan, and America. The reason for consumer preference in purchasing thrift clothing is because of the much cheaper price, much better quality of materials, the availability of various unique models to meet the needs of consumer fashion styles, and a little awareness of environmental sustainability. The result of this study provides an overview of consumer preference patterns that can be used in the preparation of marketing strategies, namely in terms of price, products, and distribution channels. Theoretically, the results of this study also enrich the wealth of knowledge in the field of consumer behavior, especially regarding consumer preferences in purchasing used clothes.

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Typology of consumer behavior in times of economic crisis: A segmentation study from Bulgaria

Cited by 5 publications

References 1 publication

Green Marketing: An Ethical and Anti-Environmental Resilient Approach for Sustainable Business

Green Marketing: An Ethical and Anti-Environmental Resilient Approach for Sustainable Business

Effects of Greenwashing Practices on Consumer Perception

Study of Consumer Preferences to Support the Marketing Strategy of the Thrift Clothing Business

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