The rapid advancement of mobile computing devices and the ever-growing range of infotainment services they enable have cultivated high levels of media multitasking. Studies have considered the effects of this form of behaviour for cognitive control ability, with findings suggesting that chronic media multitasking is associated with reduced inhibitory control. In this study we advance knowledge in this domain by investigating differences in the attention distribution strategies of high and low media multitaskers (HMMs and LMMs) through a simple, twodimensional game. 1 063 university students completed a web-based survey concerning their media multitasking behaviour and played the 2D game. Contributing to the ecological validity of the study the game was played within the respondent's web-browser, as part of the survey, at a time and place (and on a computer) of their choosing. During gameplay one of two different banners, both irrelevant to the game, were displayed adjacent to the game. No instructions were provided in relation to the banners. Our analysis considered respondents' performance in the game in relation to both their media multitasking and the content of the banner displayed. Our findings suggest that while HMMs attend to distracting stimuli independent of their content or salience, LMMs are more selective. This selectivity enables improved primary task performance when distracting stimuli are deemed unimportant. Additionally, we found that LMMs generally recalled banner information more accurately after the game was played.
About AuthorsDaniel B. le Roux (PhD) is a senior lecturer at Stellenbosch University in South Africa. His research concerns complex, self-organising socio-technical systems and, more recently, behavioural effects of technology adoption and use. Over the past five years he has focussed on the effects of the rapid advancement and adoption of mobile computing devices (smartphones in particular) and the manner in which the ubiquity and pervasiveness of these devices influence, firstly, behaviour in personal and social contexts, and, secondly, cognitive processes and capabilities. He established and heads up the Cognition and Technology Research Group (CTRG) at Stellenbosch University (see http://suinformatics.com/ctrg). Douglas A. Parry is an early career researcher interested in the meeting point between people and technology. He currently holds a faculty position teaching and supervising within the undergraduate and postgraduate Socio Informatics programs as part of the Department of Information Science at Stellenbosch University. As a member of the Cognition and Technology Research Group (CTRG), he is involved in a number of research projects concerning the interplay between emerging digital technologies, human cognition and affective wellbeing. His research interests include: media effects, human computer interaction, and cyberpsychology. He is currently working towards a doctoral degree specifically focusing on media multitasking and cognitive control.