This is an exploration of historical, political, and psychological processes that enable Donald Trump to attain and remain a powerful political force in the United States and maintain the allegiance of so many adherents, even while his unethical and illegal acts are in public view. Using a hermeneutic, cultural history approach, I employ insights drawn from historical sources, social psychology, pop culture, and studies about religious cults. The effort is to understand not only the psychological experience of Trump's followers but also something about the psychological life of all Americans, and by doing so sketch out in broad terms the current 21st-century self and the cultural terrain that brought this new self to light.
Public Significance StatementDomestically and internationally, far-right authoritarianism is on the rise. A populist movement led by Donald Trump has gained a large following that threatens democratic institutions. This interdisciplinary study explores how and why followers join Trump's movement and suggests a solution. Resentment, historical antecedents, identity issues, and the use of electronic media contributed to a new way of being that enables the rise of Trump's populism.