Two-stage decisions increase preference for hedonic options

Bhargave, Rajesh; Chakravarti, Amitav; Guha, Ayan

doi:10.1016/j.obhdp.2015.06.003

Cited by 21 publications

(14 citation statements)

References 38 publications

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“…Many MTurk samples were used as pilot tests (e.g., Lin-Healy and Small, 2012 ; Burton et al, 2014 ; Nichols and Cottrell, 2014 ; Spisak et al, 2014 ; Bhargave et al, 2015 ; Rosette et al, 2015 ; Shirako et al, 2015 ; van Dijke et al, 2015 ) or for further psychometric work (e.g., McGonagle and Hamblin, 2014 ; Howell et al, 2015 ; McGonagle et al, 2015 ; Milkman et al, 2015 ; Rosette et al, 2015 ; Walter et al, 2015 ). Some of these samples were included as a footnote or in an Appendix to act as a supplement to the main study.…”

Section: A Systems Perspective For Evaluating Mechanical Turkmentioning

confidence: 99%

Systems Perspective of Amazon Mechanical Turk for Organizational Research: Review and Recommendations

2017

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Amazon Mechanical Turk (MTurk) is becoming a prevalent source of quick and cost effective data for organizational research, but there are questions about the appropriateness of the platform for organizational research. To answer these questions, we conducted an integrative review based on 75 papers evaluating the MTurk platform and 250 MTurk samples used in organizational research. This integrative review provides four contributions: (1) we analyze the trends associated with the use of MTurk samples in organizational research; (2) we develop a systems perspective (recruitment system, selection system, and work management system) to synthesize and organize the key factors influencing data collected on MTurk that may affect generalizability and data quality; (3) within each factor, we also use available MTurk samples from the organizational literature to analyze key issues (e.g., sample characteristics, use of attention checks, payment); and (4) based on our review, we provide specific recommendations and a checklist for data reporting in order to improve data transparency and enable further research on this issue.

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Section: A Systems Perspective For Evaluating Mechanical Turkmentioning

confidence: 99%

Systems Perspective of Amazon Mechanical Turk for Organizational Research: Review and Recommendations

2017

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“…Continued research could test whether our findings generalize to other stig-matization settings, such as racial and gender-related biases, in accordance with the sustainable development goals set by the United Nations (2018). In a similar vein, it would be interesting to investigate how implicit worldviews interact with other interpersonal differences, such as regulatory focus, that are relevant in health decisions (Bhargave et al 2015). Different message frames might interact with implicit worldviews too; for example, campaigns that emphasize greater perceived controllability or treatability may alter the public stigma expressed by categorical and dimensional thinkers.…”

Section: Limitations and Avenues For Researchmentioning

confidence: 99%

Categorical versus dimensional thinking: improving anti-stigma campaigns by matching health message frames and implicit worldviews

Meyer

Ruyter

Grewal

et al. 2019

J. of the Acad. Mark. Sci.

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Despite growing applications of social and healthcare marketing to enhance public well-being through anti-stigma campaigns, little research investigates how public stigma surrounding health conditions might limit the outcomes of these campaigns. By drawing on the theory of implicit worldviews, this study identifies reasons for public stigma as well as associated message frames to address these reasons. Study 1a provides evidence that implicit worldviews are relevant to campaign results. Study 1b and Study 2 demonstrate that fitting consumers' implicit worldview with suitable (i.e., biomedical or biopsychosocial) health frames reduces stigma endorsement. Study 3 identifies the perceived severity of a mental illness as a boundary condition; marketing communications have the greatest impact when they refer to an illness with lower perceived severity. Finally, Study 4 expands understanding of the phenomenon by extending the findings to physical health conditions (i.e., obesity). The article concludes by discussing the implications of these findings for policy and future applications. Keywords Social marketing. Mental illness. Stigma. Healthcare marketing. Message framing. Implicit worldviews. Biomedical model. Biopsychosocial model Marketers can develop solutions to challenging societal problems (Andreasen et al. 2005; Lee and Kotler 2011), including wellbeing. For example, social marketing campaigns can target attitudes and behaviors related to schizophrenia, depression, suicide, smoking, alcohol abuse, and obesity (Kotler 2011). Most prior efforts have focused on individual behavioral changes, such Jan-Hinrich Meyer was part of Tecnológico de Monterrey, Campus Guadalajara, Mexico during the submission process of this paper. The first author collected and analyzed the data. Martin Mende served as Area Editor for this article.

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“…ir hedonistinė (malonumas, nuoširdumas, laimė ir kt.) vertė tarpusavyje koreliuoja ir daro poveikį pirkimo elgsenai [2,11,12] (1 pav. ).…”

Section: įVadasunclassified

Nuomonės Lyderių Komunikacijos Poveikis Vartotojų Pirkimo Elgsenai Elektroninėse Vaistinėse

Pockevičiūtė¹,

Motienė²

2019

Health Sciences

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Sparti interneto technologijų ir Web 2.0 saityno plėtra paskatino farmacijos įmones orientuotis į komunikaciją elektroninėse vaistinėse, pasitelkiant nuomonės lyderius. Mokslinių tyrimų rezultatai atskleidė, kad nuomonės lyderių patyrimu grindžiama komunikacija elektroninėse vaistinėse daro teigiamą poveikį vartotojų suvokimui, todėl šį poveikį svarbu įvertinti. Tam tikslui reikalingi išsamesni tyrimai, nes aktualu teoriškai pagrįsti ir empiriškai patikrinti nuomonės lyderių komunikacijos poveikį vartotojų suvokiamai utilitarinei, hedonistinei vertei ir pirkimo elgsenai. Tyrimo objektas – nuomonės lyderių komunikacijos elektroninėse vaistinėse, vartotojų suvokiamos utilitarinės ir hedonistinės vertės bei pirkimo elgsenos sąsajos. Tyrimo tikslas – nustatyti nuomonės lyderių komunikacijos elektroninėse vaistinėse poveikį vartotojų suvokiamai utilitarinei, hedonistinei vertei bei pirkimo elgsenai. Tyrimo metodai. Mokslinės literatūros palyginamoji analizė ir sisteminimas. Empirinis kiekybinis tyrimas – anoniminė anketinė apklausa. Empirinio tyrimo rezultatų apdorojimui ir analizei naudota statistinė programa SPSS Statistic 23.0, taikant aprašomosios statistikos bei koreliacinės ir tiesinės regresijos analizės metodus. Tyrimo rezultatai. Nustatytas statistiškai reikšmingas teigiamas, stiprus ryšys tarp nuomonės lyderių komunikuojamos elektroninėse vaistinėse vaizdingos, informatyvios, įsimintinos, įdomios žinutės ir vartotojų suvokiamos utilitarinės ir hedonistinės vertės savybių. Nuomonės lyderių komunikacinė žinutė vartotojams teikia laimės ir malonumo jausmą, ji suvokiama kaip originali ir kelianti susižavėjimą. Išvados. Didžiausią poveikį vartotojų suvokiamai utilitarinei vertei daro nuomonės lyderių asmeninės savybės (kompetentingumas, objektyvumas, patikimumas ir fizinis patrauklumas).

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Two-stage decisions increase preference for hedonic options

Cited by 21 publications

References 38 publications

Systems Perspective of Amazon Mechanical Turk for Organizational Research: Review and Recommendations

Systems Perspective of Amazon Mechanical Turk for Organizational Research: Review and Recommendations

Categorical versus dimensional thinking: improving anti-stigma campaigns by matching health message frames and implicit worldviews

Nuomonės Lyderių Komunikacijos Poveikis Vartotojų Pirkimo Elgsenai Elektroninėse Vaistinėse

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