Two-sided Platform Pricing and Competition under Realistic Pricing Structure

Abstract

This paper is motivated by the prevailing pricing structure and competition in Chinese food-delivery market. Currently, two oligarchs in China's food-delivery market are Meituan-Dianping Takeout and ELEME Takeout, which accounting for more than 95% of the market share. Both of these platforms charge a percentage commission based on per-transaction price and involve per-agent fee. So far, few research has been found to make analysis under such realistic pricing structure, and we help to fill this gap by developing a model for platform competition based on the model developed by Armstrong. The results we get under the realistic pricing structure and cost verify the propositions of Armstrong under per-transaction fee, which may stem from that the percentage commission charged on per-transaction price is similar to the per-transaction fee.