“…Palabras clave: reforzamiento social, análisis de demanda, procedimiento de ayuda, ratas There is ample evidence from both field and laboratory research that social contact can serve as a potent source of reinforcement in a broad range of species, including chimpanzees (Mason, Hollis, & Sharpe, 1962), capuchin monkeys (Dettmer & Fragaszy, 2000), horses (Søndergaard, Jensen, & Nicol, 2011), foxes (Hovland et al, 2011), calves (Holm, Jensen, & Jeppesen, 2002), sows (Kirkden & Pajor, 2006), hamsters (Borland et al, 2017), prairie voles (Beery, Christensen, Lee, & Blandino, 2018), mice (Martin, Sample, Gregg, & Wood, 2014), and rats (Evans et al, 1994;Wilsoncroft, 1968) (see review by Trezza, Campolongo, & Vanderschuren, 2011).…”