“…This endeavour demands certain skills and types of knowledge, some kind of organization, and, one may add, some typical personality characteristics to be successful. In this article my locus of study is the Bulgarian city of Varna on the Black Sea coast, but I also draw upon observations and analyses by colleagues devoted to the study of this phenomenon in other places as well (Konstantinov, 1994;Bantle and Egbert, 1996;Konstantinov et al, 1996;1998;Thuen, 1993). 3 The phenomenon of trader-tourism is not new to the post-communist era, but it has become much more widespread.…”