2014
DOI: 10.1080/10510974.2014.956940
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Twitter Use During a Weather Event: Comparing Content Associated with Localized and Nonlocalized Hashtags

Abstract: Social media are becoming relied upon for information concerning large-scale weather events, crises, and other occurrences that pose potential risks. Little is known about the effectiveness of social media strategies in delivering information effectively to at-risk audiences, or the ease with which audiences can locate information. A content analysis examined a sample of 800 tweets retrieved using localized and national hashtags in the early stage of a major winter storm. Results are consistent with past resea… Show more

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Cited by 55 publications
(48 citation statements)
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References 37 publications
(31 reference statements)
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“…During the information glut of everyone commenting on an emergency, government agencies and crisis managers should actively seek the attention of affected publics trying to make sense of an overflow of information. Previous studies also indicate a lack of two-way communication between emergency managers and the public (Lachlan, Spence, Lin & Del Greco, 2014;Lachlan, Spence, Lin, Najarian, et al, 2014). These findings are consistent with Waters and Williams' (2011) critique on the use of social media by government agencies, which tend to provide a one-way stream of information to their stakeholders.…”
Section: Actively Engage In Dialogue Onlinesupporting
confidence: 83%
See 4 more Smart Citations
“…During the information glut of everyone commenting on an emergency, government agencies and crisis managers should actively seek the attention of affected publics trying to make sense of an overflow of information. Previous studies also indicate a lack of two-way communication between emergency managers and the public (Lachlan, Spence, Lin & Del Greco, 2014;Lachlan, Spence, Lin, Najarian, et al, 2014). These findings are consistent with Waters and Williams' (2011) critique on the use of social media by government agencies, which tend to provide a one-way stream of information to their stakeholders.…”
Section: Actively Engage In Dialogue Onlinesupporting
confidence: 83%
“…For example, during Hurricane Sandy, the hashtag #sandy was promoted by both NOAA and FEMA. In a study by Lachlan, Spence, Lin, Najarian, et al (2014), only nine tweets from government agencies appeared in a sample of almost 2000, whereas the overwhelming majority of tweets on the hashtag were from civilians. Most of the tweets were affective displays and indicators of stress and emotion; however many were humorous, of little practical use, or spam.…”
Section: Own the Hashtagmentioning
confidence: 99%
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