Twitter, incivility, and presidential communication: A theoretical incursion into spectacle and power

Bratslavsky, Lauren; Carpenter, Nathan; Zompetti, Joseph P.

doi:10.1080/09502386.2019.1656760

Cited by 13 publications

(8 citation statements)

References 44 publications

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“…Using tweets for this purpose below the federal level is not-most studies of Twitter today focus on presidential or congressional candidate tweets. Donald Trump's use of Twitter is legendary (e.g., Bratslavsky et al, 2020). A limitation of the Twitter portion of this study was that not all candidates in small cities-sometimes none-have and use Twitter.…”

Section: Discussionmentioning

confidence: 97%

Using Campaign Communications to Analyze Civility in Ranked Choice Voting Elections

Kropf

2021

PaG

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Theory suggests that ranked choice voting (RCV) may create a more civil campaign environment. As voters must rank candidates, the candidates have an incentive to work with each other more collaboratively. This study uses text analysis software (LIWC) to examine candidate tweets and newspaper articles in RCV versus specifically-chosen plurality cities for evidence of positivity or negativity. In quantitatively comparing the tweets, the results are mixed among the cities. Qualitatively, candidates seem to be more likely to engage each other in RCV cities than in plurality cities. Using LIWC to analyze newspaper articles for campaign tone, one can see that RCV city articles have significantly more positive than negative words. This is the first published study to use direct campaign communication data to study RCV elections and campaign civility. This research validates survey research indicating that citizens perceive RCV campaigns are more civil.

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Section: Discussionmentioning

confidence: 97%

Using Campaign Communications to Analyze Civility in Ranked Choice Voting Elections

Kropf

2021

PaG

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“…And it takes little time or effort, whether tweeting about our daughter’s football match, a product review, or about a racist act. It can be done as we queue to pick up our coffee and when we are tweeting about a number of unrelated things in rapid sequence (Bratslavsky et al, 2019). In such cases we may not necessarily have a deeper level of commitment to what we tweet (Foxman and Wolf, 2013).…”

Section: Twitter Social Justice and Civic Debatementioning

confidence: 99%

What gets lost in Twitter ‘cancel culture’ hashtags? Calling out racists reveals some limitations of social justice campaigns

Bouvier

Machín

2021

Discourse & Society

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Twitter campaigns attacking those who make racist or xenophobic statements are valuable, raising the public profile of opinions that will not tolerate racism in any form. They also indicate how our major institutions are failing to address important matters of social justice. But there is concern that social media, such as Twitter, tends to extremes, moral outrages, lack of nuance and incivility, which shape how issues become represented. In this paper, using Critical Discourse Analysis, we look at three Twitter hashtags calling-out racist behaviour. We ask how racism and anti-racism is represented on these hashtags? We show how these misrepresent fundamental aspects of racism in society, distracting from, what race theorists would argue, is the most important thing these incidents tell us about racism at this present time. The findings have consequences for all such Twitter social justice campaigns.

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“…From the political perspective, the logic of spectacle constructs and supports these. Employing aesthetic capitalism through the appeal of a candidate to produce and distribute political candidates to an electoral market through many multimedia (Bratslavsky et al, 2020). Therefore, the Society of the Spectacle, through the diffuse spectacle, becomes the ideal theoretical framework to analyse how advertising converts the attractive image of the candidate into merchandise, which is gained through the vote, becoming an affirmation of people's social life.…”

Section: Theory Of the Society Of The Spectaclementioning

confidence: 99%

Politics as a Spectacle: The Role of Advertising and Physical Image in Visualizing a Political Candidate as Merchandise and Their Impact on Voting Intentions

Ortiz,

Guevarez,

Corrada

et al. 2023

Journal of Creative Communications

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Advertising no longer describes objects but can impose on Society the obligation to consume whatever is produced. In this way, political advertising has become more commercial, bringing new ways of doing politics where advertising strategies achieve an adapted policy. New advertising strategies have turned the political process into a spectacle encouraging new political behaviour. Through the Society of the Spectacle and the Visual Frame, this quantitative study analysed how advertising uses the physical image of a political candidate as the merchandise that voters acquire as a force of social relationships. In addition, this study is novel in exploring the role of political ideology as a moderating variable that may dampen the effects between image advertising and voting intention. With 582 participants in an electronic survey analysed through PLS-SEM, the study reflects that, during the spectacle process, the political candidate can generate relationships, value and satisfaction through their physical attributes. It enables a purchase through the vote since, once the perception is manifested, the frame is accepted, leading the voter to make non-objective decisions. This research contributes new knowledge to the Spectacle Society and Visual Frame theory by providing a new way of analyzing political candidates and how advertising activates political behaviour.

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Twitter, incivility, and presidential communication: A theoretical incursion into spectacle and power

Cited by 13 publications

References 44 publications

Using Campaign Communications to Analyze Civility in Ranked Choice Voting Elections

Using Campaign Communications to Analyze Civility in Ranked Choice Voting Elections

What gets lost in Twitter ‘cancel culture’ hashtags? Calling out racists reveals some limitations of social justice campaigns

Politics as a Spectacle: The Role of Advertising and Physical Image in Visualizing a Political Candidate as Merchandise and Their Impact on Voting Intentions

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