Twitter in Marketing Practice of the Religious Media. An Empirical Study on Catholic Weeklies in Poland

Leonowicz-Bukała, Iwona; Adamski, Andrzej; Jupowicz-Ginalska, Anna

doi:10.3390/rel12060421

Cited by 6 publications

(2 citation statements)

References 75 publications

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“…Twitter is a microblogging social service founded in 2006. It has gathered nearly 300 million users in less than a decade and now, it is actively used worldwide by 330 million people per month and 145 million per day [108]. With the growth of Twitter and other microblogging platforms, there have been ample opportunities to analyse the data contained there, using Big Data technology.…”

Section: Appendix a Appendix A1 The Pope And The Vaccination Issuementioning

confidence: 99%

Effects of Pope Francis’ Religious Authority and Media Coverage on Twitter User’s Attitudes toward COVID-19 Vaccination

et al. 2021

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This paper is interdisciplinary and combines the research perspective of medical studies with that of media and social communication studies and theological studies. The main goal of this article is to determine [from arguments on all sides of the issue] whether, and to what extent, statements issued by a religious authority can be used as an argument in the COVID-19 vaccination campaign. The authors also want to find answers to the questions of how the pope’s comments affect public opinion when they concern the sphere of secular and everyday life, including issues related to health care. The main method used in this study is desktop research and the analysis of the Roman Catholic Church’s teaching on vaccination and on the types and significance of the pope’s statements on various topics. The auxiliary methods are sentiment analysis and network analysis made in the open source software Gephi. The authors are strongly interested in the communication and media aspect of the analyzed situation. Pope Francis’ voice on the COVID-19 vaccination has certainly been noticed and registered worldwide, but the effectiveness of his message and direct impact on Catholics’ decisions to accept or refuse the COVID-19 vaccination is quite questionable and would require further precise research. Comparing this to the regularities known from political marketing, one would think that the pope’s statement would not convince the firm opponents of vaccination.

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Section: Appendix a Appendix A1 The Pope And The Vaccination Issuementioning

confidence: 99%

Effects of Pope Francis’ Religious Authority and Media Coverage on Twitter User’s Attitudes toward COVID-19 Vaccination

et al. 2021

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“…Dentro de las estrategias de marketing usadas por la Iglesia Católica se encuentran las redes sociales, dentro de ellas el Twitter, resultando ser muy eficiente por su potencial visual y su forma de distribución [5].…”

Section: Introductionunclassified

The Catholic Church as a company: A marketing plan

Valera-Azañero¹,

Pretel-Justiniano²,

Felipe-Bravo³

2022

Proceedings of the 20th LACCEI International Multi-Conference for Engineering, Education and Technology: “Education, Research A

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Marketing as a business tool, is applied in different areas, the Church as a company is no exception, being a non-profit entity, it must generate a series of strategies to keep captive its users, who in this sense are its parishioners. This document is based of an investigation of thesis sought to propose a marketing proposal for the Catholic Church that is administered by the Metropolitan Archbishopric of Trujillo-Peru. To compare the application of marketing tactics and strategies, the micro and macro environment of the church, the behavior of its "customers" and the evolution of its main competitors: non-Catholic churches were studied. Qualitative and quantitative techniques were applied: questionnaire, observation guide and interview guide. Considering 143 parishioners for a previous market study. Comparative aspects were considered with non-Catholic churches: Christian and Missionary Alliance (AMyA) and the World Missionary Movement (WMM). Finally a bread was developed.

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The Practice of Religious Tourism among Generation Z’s Higher Education Students

et al. 2021

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The purpose of this paper is to shed light on the possibilities offered by religious tourism according to Generation Z’s education in values. Both the theoretical and empirical frameworks of the research have focused on Hofstede’s Cultural Model, aiming to predict with a certain level of success the influence of cultural and social values on the consumption of religious tourism by the young age segment of Generation Z. A cross-cultural analysis was performed using exponential sampling (Snowball Sampling). All respondents were higher education students. The surveys were carried out using “Google Forms”. The results obtained allow the design of a communication plan for the management of Religious Tourism according to the dimensions of Masculinity-Femininity, Individualism-Collectivism, Distance to Power, Risk Aversion, and Long-term Orientation.

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Twitter in Marketing Practice of the Religious Media. An Empirical Study on Catholic Weeklies in Poland

Cited by 6 publications

References 75 publications

Effects of Pope Francis’ Religious Authority and Media Coverage on Twitter User’s Attitudes toward COVID-19 Vaccination

Effects of Pope Francis’ Religious Authority and Media Coverage on Twitter User’s Attitudes toward COVID-19 Vaccination

The Catholic Church as a company: A marketing plan

The Practice of Religious Tourism among Generation Z’s Higher Education Students

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