Twitter: A window on alcohol use?

Ramezani, K.A.; Terdal, F.; Pepper, Norma; Anderson, Kristen G.

doi:10.1016/j.drugalcdep.2014.02.510

Cited by 2 publications

(1 citation statement)

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“…However, alcohol is a common topic of conversation across all forms of social media; for example, studies of Twitter traffic have identified that self-referent drinking-related tweets are common and peak on weekend nights, public holidays and special events (Ramezani, Terdal, Pepper, & Anderson, 2014;West et al, 2012).…”

Section: Alcoholmentioning

confidence: 99%

Marketing to Youth in the Digital Age: The Promotion of Unhealthy Products and Health Promoting Behaviours on Social Media

Dunlop

Freeman

Jones

2016

MaC

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The near-ubiquitous use of social media among adolescents and young adults creates opportunities for both corporate brands and health promotion agencies to target and engage with young audiences in unprecedented ways. Traditional media is known to have both a positive and negative influence on youth health behaviours, but the impact of social media is less well understood. This paper first summarises current evidence around adolescents' exposure to the promotion and marketing of unhealthy products such as energy dense and nutrient poor food and beverages, alcohol, and tobacco on social media sites such as Facebook, Twitter, Instagram and YouTube. We explore emerging evidence about the extent of exposure to marketing of these harmful products through social media platforms and potential impacts of exposure on adolescent health. Secondly, we present examples of health-promoting social media campaigns aimed at youth, with the purpose of describing innovative campaigns and highlighting lessons learned for creating effective social media interventions. Finally, we suggest implications for policy and practice, and identify knowledge gaps and opportunities for future research.

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Section: Alcoholmentioning

confidence: 99%

Marketing to Youth in the Digital Age: The Promotion of Unhealthy Products and Health Promoting Behaviours on Social Media

Dunlop

Freeman

Jones

2016

MaC

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College Students’ Drinking and Posting About Alcohol: Forwarding a Model of Motivations, Behaviors, and Consequences

Thompson

Romo

2016

Journal of Health Communication

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College drinking continues to remain a public health problem that has been exacerbated by alcohol-related posts on social networking sites (SNSs). Although existing research has linked alcohol consumption, alcohol posts, and adverse consequences to one another, comprehensive explanations for these associations have been largely unexplored. Thus, we reasoned that students' personal motivations (i.e., espousing an alcohol identity, needing entertainment, and adhering to social norms) influence their behaviors (i.e., alcohol consumption and alcohol-related posting on SNSs), which can lead to alcohol problems. Using structural equation modeling, we analyzed data from 364 undergraduate students and found general support for our model. In particular, espousing an alcohol identity predicted alcohol consumption and alcohol-related SNS posting, needing entertainment predicted alcohol consumption but not alcohol-related SNS posting, and adhering to social norms predicted alcohol-related SNS posting but not alcohol consumption. In turn, alcohol consumption and alcohol-related SNS posting predicted alcohol problems. It is surprising that alcohol-related SNS posting was a stronger predictor of alcohol problems than alcohol consumption. We discuss the findings within their applied applications for college student health.

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Twitter: A window on alcohol use?

Cited by 2 publications

References 0 publications

Marketing to Youth in the Digital Age: The Promotion of Unhealthy Products and Health Promoting Behaviours on Social Media

Marketing to Youth in the Digital Age: The Promotion of Unhealthy Products and Health Promoting Behaviours on Social Media

College Students’ Drinking and Posting About Alcohol: Forwarding a Model of Motivations, Behaviors, and Consequences

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