“…The literature is primarily concerned with nonprofit retail as a cultural phenomenon (e.g., Podkalicka & Meese, 2012), an alternate consumption practice (e.g., Gregson, Crewe, & Brooks, 2002; Williams, 2002), an outlet for disposing of items with emotional meaning (Lovatt, 2015), or a source of volunteerism and employment (Harrison-Evans, 2016; Jones & Reynolds, 2019; Parsons & Broadbridge, 2006). This article responds to two gaps in the existing literature on nonprofit retail.…”