Tweets that Matter: Evidence from a Randomized Field Experiment in Japan

Kobayashi, Tetsuro; Ichifuji, Yu

doi:10.2139/ssrn.2317517

Cited by 3 publications

(3 citation statements)

References 28 publications

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“…Social media provide politicians great opportunities to do so. Here, they can communicate with voters directly without interference from journalists or party communication offices (Karlsen and Enjolras, 2016;Lilleker and Koc-Michalska, 2013), and they can provide a multifaceted and entertaining image of themselves as persons and politicians (Jackson and Lilleker, 2011;Kobayashi and Ichifuji, 2015;McGregor et al, 2017). Social media constitute a most likely avenue for personalized representation.…”

Section: Personalized Representation On Social Media: Activity or Con...mentioning

confidence: 99%

Party soldiers on personal platforms? Politicians’ personalized use of social media

Pedersen

2022

Party Politics

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Social media are seen as a catalyst for personalized politics, and social media activity has, therefore, been used as an indicator of personalized representation. However, this may lead to an overestimation because politicians can behave as party soldiers even on their personal social media platforms. This article proposes that we need to examine the content of politicians’ social media communication to evaluate levels of personalized representation and understand the drivers behind it. Based on a full year’s Facebook activity of Danish members of Parliament including 28,000 updates, this study documents two main results. First, politicians do use Facebook to manage their personal image, but they also attend to their party duties. Attending to content suggests that activity measures overestimate personalized representation by at least 20 percentage points. Second, in contrast to expectations, mainly electorally secure politicians personalize communication on social media, which suggests that vote getters may enjoy more party duty leeway.

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Section: Personalized Representation On Social Media: Activity or Con...mentioning

confidence: 99%

Party soldiers on personal platforms? Politicians’ personalized use of social media

Pedersen

2022

Party Politics

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“…Rather, articles centred on the effects of communication technology usually paid little attention to specific processes of social change, focused on changes at micro or mezzo levels, and covered a short span of time. Typical examples include a study that examined whether the use of Twitter during an election campaign altered voter attitudes and preferences (Kobayashi and Ichifuji, 2015) and an article that investigated whether the multiplication of broadcast channels has led to audience fragmentation and polarization (Webster, 2005); neither developed broader arguments about the nature of societal changes accompanying such technology-driven changes.…”

Section: Social Scale and Time-span Of Changementioning

confidence: 99%

Theorizing media, communication and social change: towards a processual approach

Mihelj

Stanyer

2018

Media, Culture & Society

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Debates about the role of media and communication in social change are central to our discipline, yet advances in this field are hampered by disciplinary fragmentation, a lack of shared conceptual language, and limited understanding of long-term shifts in the field. To address this, we first develop a typology that distinguishes between approaches that foreground the role of media and communication as an agent of change, and approaches that treat media and communication as an environment for change. We then use this typology to identify key trends in the field since 1951, including the sharp downturn in work focusing on economic aspects of change after 1985, the decline of grand narratives of social change since 2000, and the parallel return to media effects. We conclude by outlining the key traits of a processual approach to social change, which has the capacity to offer the basis for shared language in the field. This language can enable us to think of media, communication and social change across its varied temporal and social planes, and link together the processes involved in the reproduction of status quo with fundamental changes to social order.

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“…In terms of political communication, there are some studies targeting Japanese Twitter. Kobayashi and Ichifuji (2015) investigated the influence of a politician's tweets on ordinary users, and concluded that exposure to a politician's tweets may improve ordinary users' impression of the politician, but not induce them to vote for him or her. Similarly, Ogasawara (2014) also concluded that the influence of election campaigning seems to be limited.…”

Section: Twitter Analysismentioning

confidence: 99%

How Do Japanese People Talk About Politics on Twitter? Analysis of Emotional Expressions in Political Topics on Japanese Twitter

Uchida

2018

PSYCHOLOGIA -An International Journal of Psychological Sciences

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This study investigated the characteristics of people who promoted political conversations on Japanese Twitter, and found that the way they mentioned political topics seemed to reflect their distrust of the current politics in Japan. Tweets from public accounts that promoted political conversations on the Lower House election day in 2017 were collected, and the nouns in these tweets were extracted. The tweets were then classified into 'political related tweets' and the others, based on the topics of the extracted nouns. The statistical analysis of the tweets and their metadata revealed that Twitter users who seem to be influential on political conversations tend to mention political topics with emotional expressions of anger rather than anxiety or positive emotional expressions, while other users tend to mention those topics with anxiety. These patterns seem to reflect the distrust of politics in the public opinion in Japan.

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Tweets that Matter: Evidence from a Randomized Field Experiment in Japan

Cited by 3 publications

References 28 publications

Party soldiers on personal platforms? Politicians’ personalized use of social media

Party soldiers on personal platforms? Politicians’ personalized use of social media

Theorizing media, communication and social change: towards a processual approach

How Do Japanese People Talk About Politics on Twitter? Analysis of Emotional Expressions in Political Topics on Japanese Twitter

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