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Abstract

On the whole, this dissertation presents its findings through a first-person perspective. From time to time, however, the pronoun "we" is used to emphasize the collaborative effort that went into particular parts of the research (see Chapter 2, Chapter 4 and Chapter 5). Introduction | 15 approach adopted in this dissertation (Section 1.6), and a short summary of the dissertation's contributions (Section 1.7). 1.2 Social movements, collective action and social media: The state of the art 1.2.1 Defining social movements and positioning individuals and organizations within social movements The study of social movements has a longstanding tradition in sociology that dates back to Durkheim's (1912) concept of "collective effervescence" and the Marxian heritage of Habermas (1979, 1987), Touraine (1981), and Calhoun (1982) (for a review of social movements in social theory, see Eder, 2015). Social movement studies are recognized as a scientific, "organizational" (DiMaggio & Powell, 1983) field of investigation and theorizing (Della Porta & Diani, 2015). Nonetheless, the study of social movements has benefited from and expanded thanks to developments in other fields, such as political science, organization studies, and communication science (Della Porta & Diani, 2015). Consequently, the study of social movements is characterized by an interdisciplinary perspective that has produced a variety of definitions of what a social movement is, as well as theories, approaches, and methods to study social movements (for reviews, see, among others,

The Role of Social Media Normative Interventions and Environmental Awareness in Intentions to Change Pro-Environmental Behaviors

“…In this vein, adopting a longitudinal approach can help tracking the actual decision-making process and the normative intervention effect over time. Second, this study might be affected by the so-called social media population bias [76] as our findings' generalizability is limited to the Instagram population. Hence, future studies can try to test our hypotheses using other social media platforms.…”

“…In particular, we believe that such interventions on social media connect both the social science and IS fields more deeply to practice. We propose to take an interdisciplinary approach that links research with a societal impact by connecting the creation of knowledge with practical applications fostering for social change [76], such as sustainable development and pro-environmental behaviors.…”