TV Exposure and North Sinai Youth’s Tribal Identity, National Identity, and Risk Perception

Abstract

Based on social identity theory (SIT) and risk perception theory, this study examines the ways in which North Sinai youth’s tribal and national identities are affected by television (TV) exposure, risk perception, and TV bias perception. The findings from a survey of youth in North Sinai demonstrate a significant relationship between exposure to Egyptian TV and tribal identity. Moreover, TV bias perception predicts youth’s tribal identity and risk perception. The study concludes that TV exposure does not affect Sinai youth’s national identity and risk perception, but increases tribal identity.