IntroductionThis article aims to understand digital media use as acts of distinction, and to explore the cultural mechanisms behind these distinctive acts. There is already a path well-trodden by scholars who have used Pierre Bourdieu's sociology of taste to understand digital media practices (cf. Bengtsson & Lundgren, 2005;Petrov & von Feilitzen, Kvasny, 2006;North et al., 2008; Zillien & Hargittai, 2009;Robinson, 2009;Hargittai, 2010;Meyen et al., 2010;Gripsrud et al., 2011;Hollingworth, 2011;Kalmus et al., 2011;Danielsson, 2014). Many of them, however, have approached the uses of digital media as aspects of civic agency, and relate them to the "digital divide" and the democratic assets of the users. These studies have given us detailed information about how Internet use is related to democratic behaviours and engagement, and of the variety in how different groups with diverse economic and cultural capital use and relate to digital media. Although indisputably important, I see some shortcomings in continuing to only use Bourdieu's theory in this way to understand digital media use. Firstly, it rarely relates the user's online preferences and practices to interrelated practices in a wider cultural context and, as a result, overemphasises the boundaries between offline and online spheres. Digital media use and preferences are not isolated from other cultural practices. Rather, they are interwoven in the wider context of everyday life. Secondly, it does not regard online practices as distinctive acts in their own right, thus ignoring the significance of the Internet as a cultural (and not just political) sphere. In this article, I explore the distinctive mechanisms of digital media use, analysing digital media use as a cultural practice among others. Besides quantitatively revealing differences between user groups, I also dig deeper into the ways four groups of university students articulate their own use of digital media.In doing this, I follow Jonathan Sterne's proposal to understand Internet use from an everyday life perspective, i.e. relating differences in Internet use and users' tastes, and preferences to distinctive acts in other cultural fields (Sterne, 2003). To understand the logic of practice of digital distinction, Sterne argues that:[T]echnologies do not have an existence independent of social practice, they cannot be studied in isolation from society or from one another. They are embodied in lived practice through habitus, and so even the basic 'phenomenological' aspects of technological practice and experience are themselves parts of the habitus. (Sterne 2003: 385) Bourdieu always put forward a relational understanding of cultural practices, following (post)structuralism in understanding the meaning of cultural signs in relation to other cultural signs. The significance of signs is thus revealed "by everything which distinguishes it from what it is not and especially from everything it is opposed to; social identity is defined and asserted through difference." (Bourdieu, 1979(Bourdieu, , 1984....