Turning point of transformation: Consumer communities, identity projects and becoming a serious dog hobbyist

Syrjälä, Henna

doi:10.1016/j.jbusres.2015.07.031

Cited by 20 publications

(25 citation statements)

References 72 publications

(187 reference statements)

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“…Adopting an ethnographic case study methodology, we acknowledge other researchers who used auto-ethnography (Syrjälä, 2016), netnography (Zaglia, 2013) and ethnography (Cohen, 2011;Lugosi, 2014). Ethnographic research is particularly useful for scholars seeking to gain a first-hand experience in unique cultural settings (Konu, 2015), both in tourism services (Tumbat, 2011) and in adventure tourism (Arnould & Price, 1993Costa, & Chalip, 2005.…”

Section: Methodsmentioning

confidence: 99%

“…Repeat visits helped to conceptualise our research and provided a richer understanding of our research findings (Lugosi, 2014). The findings are anchored in realities that are talked and lived (Gergen, 1996;Syrjälä, 2016), gained while socialising, co-habiting and eating in the same vicinity (Cohen, 2011). Overcoming the challenge of adopting two roles, the authors acted as participant researchers by partaking in the ski-chalet activities and, throughout the period of study, undertaking data collection through observation and interviewing.…”

Section: Methodsmentioning

confidence: 99%

“…While scholars have focused on consumer communities (e.g. Williams, Inversini, Buhalis & Ferdinand, 2015;Syrjälä, 2016), a lack of knowledge exists regarding how consumers co-create the travel service experience with other community members and/or service providers (see Frochot & Batat, 2013;Kristiansen et al, 2015). This paper contributes to the fast-growing and fragmented literature on communities by refining the understanding of its dimensions and situating it in a network of conceptual relationships.…”

Section: Introduction and Overviewmentioning

confidence: 99%

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Co-creation of the ski-chalet community experiencescape

McLeay¹,

Lichy

Major

2019

Tourism Management

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Ski-chalets provide skiers with a unique experience where 'consumer communities' of likeminded people engage with each other using a blend of online and offline social interactions.In this case study, we draw upon theoretical underpinnings from the brand and consumer community literature to explore individuals' experiences in the consumer community of skichalet aficionados. We investigate how the experience is co-created among other community members and service providers, thus answering calls for more research focusing on the cocreation of tourist encounters. The results of an ethnographic study identified five themes that incorporate both the motivators for engaging in a ski-chalet community and their co-created experiences (socialisation, all-inclusive chalet offering, active hedonistic skiing, location/place, the 'augmented' community of online and offline skiers). Providing new insights into the co-creation of tourist experiences, a framework is developed for understanding augmented communities and the ski-chalet experiencescape.

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Section: Methodsmentioning

confidence: 99%

Section: Methodsmentioning

confidence: 99%

Section: Introduction and Overviewmentioning

confidence: 99%

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Co-creation of the ski-chalet community experiencescape

McLeay¹,

Lichy

Major

2019

Tourism Management

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“…competence), while also gaining the respect and admiration of his or her community (i.e. relatedness) (Syrjälä 2016). When consumers psychological need fulfillment, behavioral engagement, and positive affect commingle within a community, it can positively impact the marketplace socially and financially (Mathwick and Mosteller 2017).…”

Section: Well-being: Animal Consumer and Communitymentioning

confidence: 99%

“…For example, the competent dog trainer may act as a consumer-innovator and develop novel products and services (e.g. training toys, dog health-care services) for the community of dog enthusiasts as well as larger markets (Syrjälä 2016).…”

Section: Well-being: Animal Consumer and Communitymentioning

confidence: 99%

Animals in our Lives: An Interactive Well-Being Perspective

Wünderlich

Mosteller

Beverland

et al. 2021

Journal of Macromarketing

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Humans have long interacted with animals. Recently, market-based responses to societal challenges, including loneliness and mental well-being include the use of animals. Considerable research concerning consumer–animal relationships has also examined the benefits (micro, meso, and macro) of human-animal interaction and companionship. However, much of this research is fragmented and lacks a broader organizing framework. It also suffers from an anthropomorphic bias, whereby the interests of animals are excluded. To address this, we provide a macromarketing perspective on consumer–animal relations and explore the interdependencies of consumer–animal relationships on consumer, animal, and community well-being. We introduce and apply the Interactive Well-Being framework to four contexts –ranging from private to public consumption spaces– that highlight the interdependencies and systems involved in consumer–animal relationships: (1) co-habitation with animals, (2) emotional support animals, (3) working with animals, and (4) animals in commercial service contexts. We discuss the implications of our framework for the resilience of marketing systems and how the framework aligns with alternative economy development.

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Work with me or work for me: The effect of brand roles depends on implicit theories of self‐change

et al. 2023

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Consumer‐brand relationships are important predictors of consumption, but the psychology surrounding the different roles brands occupy within these relationships is not fully understood. Three experiments and one field study investigate how preferences for two of these brand roles, partner and servant, depend on consumers' implicit theories of self‐change. Counter to what prior literature might suggest, findings show that consumers who believe that self‐traits are relatively malleable (incremental theorists) and fixed (entity theorists) prefer partner and servant brands, respectively. Results demonstrate that a partner brand signals an equal effort by both the consumer and the brand, whereas a servant brand signals less effort by the consumer and more effort by the brand. The relatively greater consumer effort signals by partner (vs. servant) brands align with the effort beliefs associated with consumers' implicit theories, thereby mediating preferences. Findings are demonstrated across different product categories and samples (Taiwan and US). The focus on dyadic effort signals of brand roles in consumer‐brand relationships, and the resulting interactive effect with implicit theories, provide novel contributions to theory and practice.

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Turning point of transformation: Consumer communities, identity projects and becoming a serious dog hobbyist

Cited by 20 publications

References 72 publications

Co-creation of the ski-chalet community experiencescape

Co-creation of the ski-chalet community experiencescape

Animals in our Lives: An Interactive Well-Being Perspective

Work with me or work for me: The effect of brand roles depends on implicit theories of self‐change

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