2012
DOI: 10.1016/j.healthpol.2012.06.002
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Turning health research into health promotion: A study of causality and ‘critical insights’ in a United Kingdom health campaign

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Cited by 5 publications
(4 citation statements)
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“…Inconsistency of messaging from Change4Life and other campaigns may create confusion and lead to inaccurate responses. Piggin has previously identified contradictory messages presented by different Change4Life informational materials 27. Indeed, a search of PA campaign messages released since 2011 uncovers various messages which could be perceived as inconsistent.…”
Section: Discussionmentioning
confidence: 99%
“…Inconsistency of messaging from Change4Life and other campaigns may create confusion and lead to inaccurate responses. Piggin has previously identified contradictory messages presented by different Change4Life informational materials 27. Indeed, a search of PA campaign messages released since 2011 uncovers various messages which could be perceived as inconsistent.…”
Section: Discussionmentioning
confidence: 99%
“…A number of population wide campaigns exist that attempt to raise citizens' awareness of the health risks associated with physical inactivity (see, for example, Designed To Move in the U.S, Change4life in the UK, Get set 4 life in Australia and Eat Move Live in New Zealand). However, not only have these campaigns failed to significantly reduce physical inactivity, they have received criticism for invoking individual responsibility for lifestyle behaviours while ignoring socioeconomic conditions (Piggin, 2012;Lee et al, 2011). Indeed, the behavioural research that dominates the interventionist physical activity literature has shown little success beyond controlled settings (Müller-Riemenschneider et al, 2008) and has been much criticised for ignoring the social contexts in which health is practiced (Cohn, 2014;Blue et al, 2016).…”
Section: Introductionmentioning
confidence: 99%
“…While we share the same ultimate goal of promoting health, we find the application of either of these approaches in isolation problematic for several reasons. Firstly, critiques of public health strategies that attempt to modify unhealthy behaviours problematise the extent to which individuals are positioned as both the cause of and solution to unhealthy lifestyles (Piggin, 2012). Intervention strategies focusfor exampleon raising citizens' "awareness" through campaigns (DH/DCSF, 2008), providing personalised feedback such as step counts (Lubans et al, 2009) and encouraging goal setting (Shiltz et al, 2004).…”
Section: Introductionmentioning
confidence: 99%