Abstract:The rise in the coffee consumption, as one of the most popular beverages in the world, has opened the door to "coffee shops" in their modern form. The present study analyses the type of Turkish consumers who prefer national and international coffee shops based on their demographic characteristics and motivations. A total of 448 visitors to coffee shops during the Istanbul Coffee Festival filled out the developed survey form. 411 of these were used for data analysis. The data obtained in the research were divid… Show more
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