A three-year survey of consumer acceptance of turkeys cooked from the frozen state in roasting bags was conducted. A total of 1180 questionaires were returned. Over 60% of the respondents indicated that the cooking time from the frozen state was shorter than cooking times previously used for unfrozen turkeys. More than 80% rated juiciness, tenderness, flavor, and texture of the turkey roasted in the bag "good" or "very good," and 90% who cooked the turkey from the frozen state found the roasting bag method more convenient than cooking methods previously used.No relationship was observed between weight of the turkey cooked in the roasting bag and the consumer attitude toward the product. Principal objections to the cooking method were inability to stuff the turkey cooked from the frozen state, and inaccessibility of giblets until after the turkey was cooked. Eighty-eight percent of the respondents who used the roasting bag method indicated willingness to do so again; 70 percent indicated willingness to pay extra for turkey packaged in the bag used in this study.