Turizmin Gelişmesinde Alternatif Turizm Pazarlamasının Önemi: Antalya Örneği

Abstract

Tourism is one of the fastest growing industries in the world and the main source of foreign exchange and employment for many countries. Although, there is a wide variety of tourism, two broad understanding can be distinguished; mass tourism and alternative tourism. Mass tourism has not been able to meet the expectations due to its negative economic, environmental and sociocultural impacts. Alternative tourism types have emerged to reduce the negative impacts of mass tourism and meet the demands of tourists seeking new experiences. This article consists of two parts. In the first part, mass and alternative tourism concepts are examined. The development of the tourism sector in Antalya, the problems experienced in Antalya's tourism and solution proposals are tried to be revealed by making a literature review. Secondly, a face-to-face survey was conducted with the managers of the travel agencies in Antalya in order to reveal their perceptions and attitudes regarding the impacts of mass and alternative tourism and to learn the problems and solutions of the tourism sector in Antalya. The basic research results show that the deteriorating natural environment, low tourist expenditures, lack of publicity abroad, and untrained and insufficient labor force are the most important problems of Antalya tourism.

The review of the data of Turkish tourism industry via the trend analysis method

“…The tourism movement gained pace in the world as the result of the living conditions after the end of the WWII and the accompanying socio-economic and technological changes in different manners and an ever increasing number of people up to this day set course for touristic movement in masses (Işık et al, 2018;Çoban & Karakuş 2019). That is to an extent that the 10.48119/toleho.1185744 number of tourists, which was 25 million in the post-war period, approached to 1,5 billion people as of the end of 2019 and correspondingly, the tourism related income jumped from a measly 2 billion USD to 1,5 trillion USD (Boz 2019;UNWTO 2020).…”

Turistlerin Bungalov Evleri Tercihine Etki Eden Faktörler: Çamlıhemşin Örneği

“…Turizm pazarında meydana gelen değişim ve gelişmeler, tüketicilerin beklentilerindeki değişimle paralellik göstermektedir. Turizmin çeşitlenmesi ve alternatif turizm türlerinin ortaya çıkmasıyla birlikte turistler artık farklı turizm türlerine yönelmektedir (Boz, 2019). Turizm işletmeleri ise tüketicilerin taleplerini karşılamakla birlikte, onları memnun etmek ve onlara kaliteli bir hizmet sunmak durumundadır.…”

Turi̇stleri̇n Türki̇ye, İstanbul, Turi̇zm Ve Turi̇st Rehberi̇ İle İlgi̇li̇ Metafori̇k Algilari

“…Turizm, öznesi insan olan, sosyal, psikolojik, ekonomik ve politik birçok bileşenin etkileşimiyle meydana gelen çok yönlü bir faaliyettir (Boz, 2004). Hızla gelişen ve devamlı yenilenen faaliyetlerden birisi olan turizm, tarihin ilk dönemlerinden başlayarak insanların farklı destinasyonlara gitme isteklerinin temel sebebini oluşturmuştur (Subaşılar, 2007).…”