Abstract:Tourism has always been the engine of the economy, and it is especially relevant in case of a recovery period, whether it is an economic or medical crisis. Tourism alone is not a remedy to the problems; however, conscious destination and product development can help strengthen the region through the integrity of local participants. Among the aims of European Capitals of Culture (ECoC) project are rural development, preserving and creating values, connecting creative industry to local levels. Our paper seeks an… Show more
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