Turismo na Terceira Idade sob a Ótica da Transformative Consumer Research

Abreu, Renata Garanito de; Casotti, Letícia Moreira

doi:10.11606/issn.1984-4867.v29i2p255-272

Cited by 6 publications

(4 citation statements)

References 38 publications

(32 reference statements)

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“…Campos (2009) and Faria and Casotti (2014), for instance, revised their framing strategy to encompass topics related to consumption across several categories, such as beauty or stigma. Authors chose to pursue their analysis without contrasting cultural texts with historical data or consumer interviews (Abreu & Casotti, 2018;Campos, 2009;Faria & Casotti, 2014;Suarez et al, 2009).…”

Section: Methodological Toolbox To Research Memesmentioning

confidence: 99%

“…Scholarship explored different forms of cultural texts, such as reality shows (Campos, 2009), TV series (Suarez, Motta, & Barros, 2009), soap operas (Faria & Casotti, 2014), films (Abreu & Casotti, 2018), lyrics songs (Askegaard, 2010), advertising (Thompson, 2004), or news (Humphreys, 2010). Cultural texts, in general, playfully represent beliefs, contexts, rules, and principles that guide societies (Hirschman & Stern, 1994), but they also represent consumers' interpretive strategies to deal with dominant ideologies (Arnould & Thompson, 2005).…”

Section: Introduction Introductionmentioning

confidence: 99%

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Memes as Shortcut to Consumer Culture: A Methodological Approach to Covert Collective Ideologies

2022

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Objective: the paper proposes the methodological use of memes as a shortcut to explore consumer culture. Memes as cultural texts can reveal collective circulating ideologies that may not be accessed through regular interviews. Context: memes are cultural texts that convey easy-to-understand messages, gaining strength within social networks. Cultural texts playfully present the social context and beliefs of societies. We analyzed circulating memes during the COVID-19 pandemic about elderly consumers in Brazil to outline a methodological protocol. Method: we analyzed memes adopting the discourse model to conduct qualitative research of memes as a shortcut to cultural discourses. We collected memes during March and May 2020 using social media networks. They were classified following thematic analysis. Result: the proposal is a methodological procedure for analyzing memes as a cultural text. The process starts with the outline of a data collection protocol, followed by data analysis guidelines, illustrated by the context of elderly consumers. Conclusion: the analysis of memes as cultural texts contributed to understanding of consumer behavior through current cultural content, revealing contrasting ideologies that emerge from consumers, as covert value-systems, circulating alongside institutional mass-mediated ideologies.

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Section: Methodological Toolbox To Research Memesmentioning

confidence: 99%

Section: Introduction Introductionmentioning

confidence: 99%

Memes as Shortcut to Consumer Culture: A Methodological Approach to Covert Collective Ideologies

2022

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“…Vulnerabilizing invulnerable: pandemic and the consumption of affluent elderly Elisa Priori de Deus Roberta Dias Campos Ana Raquel Coelho Rocha The relative prominence of elderly consumers in cultural texts (Hirschman, 1988), such as advertising campaigns (Araujo, Casotti, R. C. M. Silva, & Pessôa, 2015), and entertainment programs (Abreu & Casotti, 2018), encouraged us to collect additional data. The new data sources helped us gain familiarity with the context and access public discourses underlying the interviewees' experience.…”

Section: -368mentioning

confidence: 99%

Vulnerabilizing invulnerable: pandemic and the consumption of affluent elderly

2022

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Consumer vulnerability is a condition that imbalances the consumer-market relationship, causing consumers to lose control of that relationship. The COVID-19 pandemic is an external event that has contributed to this imbalance. This article explains how consumers experience the vulnerability perceived during the pandemic and the role of consumption in dealing with the effects of such vulnerability. We study retired affluent consumers with health and cultural capital to carry out their plans. Interpretative research was conducted through in-depth interviews with 31 Brazilian affluent older people, and other sources were collected, such as memes, journalistic articles, and advertisements. We found that the external event made elderly vulnerable consumers only because of their age. These consumers did not perceive themselves as vulnerable before the pandemic. Also, consumption was revealed as part of the strategy to deal with the consequences of vulnerability, and the market response helped this population resume their feeling of invulnerability.

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“…According to Berg and Liljedal’s (2022) review, the vulnerabilities of this consumer group need further examination. Abreu and Casotti (2019) have already recognized that research focused on this audience as consumers are scarce, and marketing does not seem to recognize its potential for the field.…”

Section: Introductionmentioning

confidence: 99%

Vulnerability of Older Adults in the Context of Food Purchase

Castelo Branco,

Alfinito

2023

Journal of Macromarketing

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Despite the aging population, studies on the subject are scarce, notably focusing on the impotence experienced by older adults when purchasing food products. This research aims to analyze the vulnerability of older people during their food purchases. Amid the COVID-19 pandemic, we conducted 17 telephone semi-structured interviews with people aged 60 or over, food buyers in person, identified as independent. The content analysis using the software IRAMUTEQ showed problematic packaging and labels; predisposition to repeat previous choices due to the wide variety of foods; excessive portions incompatible with the social changes experienced by older adults; reduction of commensality; physical elements of the supermarket excluding older adults; and the COVID-19 pandemic as an impediment to maximizing well-being due to changes in habits and alternative shopping modalities needs. As a contribution, we propose an empirical vulnerability model that considers the particularities of older people for the food market and other markets.

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Turismo na Terceira Idade sob a Ótica da Transformative Consumer Research

Cited by 6 publications

References 38 publications

Memes as Shortcut to Consumer Culture: A Methodological Approach to Covert Collective Ideologies

Memes as Shortcut to Consumer Culture: A Methodological Approach to Covert Collective Ideologies

Vulnerabilizing invulnerable: pandemic and the consumption of affluent elderly

Vulnerability of Older Adults in the Context of Food Purchase

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