Herein are presented the results of experiments designed to evaluate the effectiveness of host−guest interactions in improving the sensitivity of colorimetric detection based on surface-enhanced photochromic phenomena of tungsten(VI) oxide (WO 3 ) nanocolloid particles. The UV-induced photochromic coloration of WO 3 nanocolloid particles in the presence of aromatic αamino acid (AA), L-phenylalanine (Phe) or L-2-phenylglycine (Phg), and heptakis(2,3,6-tri-O-methyl)-β-cyclodextrin (TMβCDx) in an aqueous system was investigated using UV−vis absorption spectrometry. The characteristics of the adsorption modes and configurations of AAs on the WO 3 surface have also been identified by using a combination of adsorption isotherm analysis and attenuated total reflection Fourier transform infrared spectroscopy (ATR-FTIR). A distinct linear relationship was observed between the concentration of AAs adsorbed on the WO 3 nanocolloid particles and the initial photochromic coloration rate in the corresponding UV-irradiated colloidal WO 3 in aqueous media, indicating that a simple and sensitive quantification of AAs can be achieved from UV-induced WO 3 photochromic coloration without any complicated preprocessing. The proposed colorimetric assay in the Phe/TMβCDx/WO 3 ternary aqueous system had a linear range of 1 × 10 −8 to 1 × 10 −4 mol dm −3 for Phe detection, with a limit of detection of 8.3 × 10 −9 mol dm −3 . The combined results from UV−vis absorption, ATR-FTIR, and adsorption isotherm experiments conclusively indicated that the TMβCDx-complexed Phe molecules in the Phe/TMβCDx/WO 3 ternary aqueous system are preferentially and strongly inner-sphere adsorbed on the WO 3 surface, resulting in a more significant surface-enhanced photochromic phenomenon. The findings in this study provided intriguing insights into the design and development of the "labelfree" colorimetric assay system based on the surface-enhanced photochromic phenomenon of the WO 3 nanocolloid probe.