Tumblr and fandom

Morimoto, Lori; Stein, Louisa

doi:10.3983/twc.2018.1580

Cited by 3 publications

(4 citation statements)

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“…Our study focuses on the Riverdale fandom situated on Tumblr although we acknowledge the transmedia and cross-platform nature of the fandom. Since its establishment in 2007, Tumblr has been recognized as a significant site for fandom engagement with a suite of literature focusing on how its platform affordances have influenced the evolution of online fandom practices, communication, and organizational models (Morimoto and Stein 2018).…”

Section: Methods: Tumblr Platform Affordances and Thematic Analysismentioning

confidence: 99%

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“#Bughead Is Endgame”: Civic Meaning-Making in Riverdale Anti-Fandom and Shipping Practices on Tumblr

Burkhardt

Trott

Monaghan

2021

Television & New Media

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In this paper, we seek to understand how shipping and anti-fan practices intersect to create meaningful audience engagement and civic discourse about contemporary social and political issues in the “politics of viewing” CW’s adaptation of Riverdale. By examining tagged posts from January 3, 2017 to June 26, 2019, we elicit how fan-rhetoric operates in a digitally networked environment and interrogate the intra-fan rivalries between shippers, anti-shippers, and anti-fans that underpin the Riverdale fandom on Tumblr. In doing so, we begin to sketch out a taxonomy of shipping-specific anti-fan practices, extending Gray’s work into different types and modes of anti-fandom to consider the role shipping plays within consumption practices, fandom stratification, and the production of civic discourse online.

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Section: Methods: Tumblr Platform Affordances and Thematic Analysismentioning

confidence: 99%

“…Tumblr has been perceived to be “defiantly nonhierarchical, decentralized, and uncontrollable” (Morimoto and Stein 2018, para. 2.2.)…”

Section: Methods: Tumblr Platform Affordances and Thematic Analysismentioning

confidence: 99%

“#Bughead Is Endgame”: Civic Meaning-Making in Riverdale Anti-Fandom and Shipping Practices on Tumblr

Burkhardt

Trott

Monaghan

2021

Television & New Media

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“…Tumblr, at least through 2018, served as a gathering point for multiple niche groupings and marginalized identities, including but not limited to: fandom participants (Bury et al, 2013; Hillman et al, 2014; Morimoto & Stein, 2018); queer and trans users (Cho, 2018; Dame, 2016; Fink & Miller, 2014; Oakley, 2016); and chronically ill users (Gonzalez-Polledo, 2016; Gonzalez-Polledo & Tarr, 2016). Bailey and Trudy (2018) first wrote about, developed, and disseminated the concept of misogynoir on Tumblr and the #blackout movement originated on Tumblr in 2015 (Calhoun, 2020).…”

Section: Tumblr’s Opacity and Opportunitiesmentioning

confidence: 99%

“…Furthermore, reaction gifs participate in the construction of that cultural knowledge (Kanai, 2017). Tumblr’s emphasis on visual content (Cho, 2015; Morimoto & Stein, 2018; Xu et al, 2014) is underscored by the widespread production and circulation of reaction gifs on the platform (Bourlai & Herring, 2014; Gürsimsek, 2016) and claims that animated gifs are “significantly more engaging than other kinds of media” (Bakhshi et al, 2016, p. 575).…”

Section: Identity: Lagonegirl and Popular Postsmentioning

confidence: 99%

Russian Internet Research Agency Disinformation Activities on Tumblr: Identity, Privacy, and Ambivalence

Hoch

2020

Social Media + Society

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On 24 March 2018, Tumblr terminated 84 user accounts identified as being “linked to Internet Research Agency or IRA (a group closely tied to the Russian government) posing as members of the Tumblr community.” In response, Tumblr deleted the blogs and accounts of these 84 users but allowed reblogs of their posts to continue to circulate openly on the platform. Through a case study of posts originating with one IRA account, Lagonegirl, and qualitative interviews with 13 Tumblr users, this article considers the platform conventions and social norms that were utilized by the Lagonegirl account to facilitate its distribution of disinformation. Posing as a Black woman concerned with social justice but also sharing humorous posts that resonated with Millennials, Lagonegirl’s performance shows overlap with existing work on “Left Troll” IRA Twitter accounts while demonstrating platform specificity in the construction of posts.

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Social Media Sadness: Sad Girl Culture and Radical Ways of Feeling Bad

Thelandersson

2022

21st Century Media and Female Mental Health

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This chapter turns to social media platforms and looks at the figure of the sad girl as she emerged online as an indirect response to a popular culture overtly focused on happiness. It discusses how she appeared on primarily Tumblr and Instagram, exploring the general sad girl discourses on these platforms as well as some examples that received extra attention. These include the artist Audrey Wollen and her sad girl theory, the girl group Sad Girls Y Qué, the Instagram club Sad Girls Club, the social media brand My Therapist Says, and prominent Instagram accounts. Here I look at the critical and acritical tendencies within the figure, acknowledging both the potentially subversive aspects of the activist-oriented sad girls and the more commercialized versions of popular sad girls. This chapter explores how Tumblr sad girls might be seen as resting in sadness; how relatability is employed as a political strategy by some Instagram sad girls; the ambivalence of normalization; and the limits of using commercial social media platforms for meaningful social action.

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Tumblr and fandom

Abstract: Editorial for special issue, "Tumblr and Fandom," guest edited by Lori Morimoto and Louisa Stein.

Cited by 3 publications

References 0 publications

“#Bughead Is Endgame”: Civic Meaning-Making in Riverdale Anti-Fandom and Shipping Practices on Tumblr

“#Bughead Is Endgame”: Civic Meaning-Making in Riverdale Anti-Fandom and Shipping Practices on Tumblr

Russian Internet Research Agency Disinformation Activities on Tumblr: Identity, Privacy, and Ambivalence

Social Media Sadness: Sad Girl Culture and Radical Ways of Feeling Bad

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